“…OriginChain (Lu and Xu, 2017) software had been suggested in the literature which improves product traceability. Blockchain features making it popular in SERV industry: elimination of intermediaries (Seidel, 2018;Ying et al, 2018); distributed trust (Seidel, 2018); user anonymity (Mamais and Theodorakopoulos, 2017); user privacy (Mamais and Theodorakopoulos, 2017;Ouaddah et al, 2016;Xia et al, 2017;; user mobility (Hong et al, 2017;Yue et al, 2016;Zhang et al, 2016); time-stamped record creation and ownership (Hoy, 2017;O'Dair and Beaven, 2017); reproducibility (Benchoufi et al, 2017;McConaghy et al, 2017;O'Dair and Beaven, 2017); security (Benchoufi et al, 2017;Sharma, Singh, Jeong and Park, 2017;Ouaddah et al, 2016). Hainan Airlines (HNA) group had implemented a blockchain-enabled E-commerce platform for offering flexible benefit plans to their employees through digital coins (Ying et al, 2018).…”