1978
DOI: 10.5465/amr.1978.4297103
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Book ReviewsTask and Organization MillerEric J.. New York: John Wiley & Sons. 1976. 379 pp., $22.50.

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Cited by 8 publications
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“…Negative publicity is a key part of negative brand information and has more serious effects than negative rumours or negative word of mouth (nWOM) because such negative information is usually con rmed and veri ed by authorities (Kim et al, 2007). Negative publicity often spreads through major media and it is generally believed to be more trustworthy than rumours and nWOM (Bond and Kirshenbaum, 1998) and is easier to accept (Ahluwalia and Gürhan-Canli, 2000). There are two types of negative publicity performance-related, which is negative brand information about functional aspects, like quality, of a brand; and value-related negative publicity, which is negative brand information about business practices or ethical issues (Dean, 2004).…”
Section: Introductionmentioning
confidence: 99%
“…Negative publicity is a key part of negative brand information and has more serious effects than negative rumours or negative word of mouth (nWOM) because such negative information is usually con rmed and veri ed by authorities (Kim et al, 2007). Negative publicity often spreads through major media and it is generally believed to be more trustworthy than rumours and nWOM (Bond and Kirshenbaum, 1998) and is easier to accept (Ahluwalia and Gürhan-Canli, 2000). There are two types of negative publicity performance-related, which is negative brand information about functional aspects, like quality, of a brand; and value-related negative publicity, which is negative brand information about business practices or ethical issues (Dean, 2004).…”
Section: Introductionmentioning
confidence: 99%