Borders, bridges and branding: The transformation of the Øresund region into an imagined space

Hospers, Gerrit J.

doi:10.1080/09654310600852340

Cited by 161 publications

(91 citation statements)

References 13 publications

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“…Understanding who one's place users are, whilst appreciating that they differ, is crucial (Hospers, 2006). Madsen (1992) noted that the range of functions and services offered by urban areas requires marketing activities to be directed to users.…”

Section: Relevance Of Retailing and Retail Consumers For Place Marketingmentioning

confidence: 99%

Place marketing and urban retail agglomerations: An examination of shoppers’ place attractiveness perceptions

Teller

Elms²,

Thomson³

et al. 2010

Place Brand Public Dipl

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Section: Relevance Of Retailing and Retail Consumers For Place Marketingmentioning

confidence: 99%

Place marketing and urban retail agglomerations: An examination of shoppers’ place attractiveness perceptions

Teller

Elms²,

Thomson³

et al. 2010

Place Brand Public Dipl

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“…Whereas geographic entities such as villages, cities and countries tend to have relatively clearly delineated spatial boundaries, regions are more subject to change in territorial-administrative composition as well as being shaped as imagined spaces by social practice and consciousness (Hospers, 2006;Paasi, 2002). Kalandides (2011) andPaasi (2010) also emphasise the need to regard regions as social constructs.…”

Section: Introductionmentioning

confidence: 99%

Contingent self-definition and amorphous regions

Dinnie

2017

Marketing Theory

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This article explores the concept of contingent self-definition, whereby place brands employ flexible self-definitional approaches in constructing their place brand architecture. Adopting a view of regions as social constructs, the article builds on and extends previous work on place brand architecture by identifying the underlying factors that drive contingent self-definition decisions. Based on an empirical study of professionals tasked with managing region brands in the Netherlands, 11 factors are identified as drivers of contingent self-definition by place brands. These factors are grouped into four thematic categories: (i) external perceptions, (ii) proximity, (iii) brand relationships, and (iv) politics and power. A dynamic approach to place brand architecture is advocated, foregrounding the amorphous character of regions as social constructs that defy reification solely as fixed territorial-administrative spaces.

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“…However, they exist in an environment not purposely built for the requirements of retailers and their consumers (Teller, 2008). Consequently, to market an urban environment -which retail agglomerations are an integral part of -it is crucial to understand a place's characteristics relative to its competitors and to identify the different place user groups that inhabit it (Hospers, 2006).…”

Section: Introductionmentioning

confidence: 99%

Urban place marketing and retail agglomeration customers

Teller

Elms

2012

Journal of Marketing Management

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Through identifying the attributes of a place that have an influence on the patronage behaviour of urban retail customers, this paper presents a conceptual model that proposes direct and indirect antecedents regarding the different retail-related dimensions associated with urban place attractiveness. An empirical study was conducted whereby the model was tested by surveying approximately five hundred actual consumers at the time they visited a particular town centre for the purposes of shopping. The results showed that the retail tenant mix, the merchandise value and the atmosphere had a direct impact and the product range and the sales personnel an indirect impact upon the evaluation of attractiveness. Furthermore, a number of additional effects towards these antecedents were identified with respect to parking conditions, the non retail tenant mix, manoeuvrability and orientation. This revealed that retailing activities were a major driver of attractiveness for an urban place. The practical implication of these findings suggests that place marketing activities should be proactive in supporting and enabling retailers in fulfilling their roles.

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Borders, bridges and branding: The transformation of the Øresund region into an imagined space

Cited by 161 publications

References 13 publications

Place marketing and urban retail agglomerations: An examination of shoppers’ place attractiveness perceptions

Place marketing and urban retail agglomerations: An examination of shoppers’ place attractiveness perceptions

Contingent self-definition and amorphous regions

Urban place marketing and retail agglomeration customers

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