“…But eventually later, at some point, must adopt a causation approach (Sitoh et al, 2014;Berends et al, 2015;Maine et al, 2015;Reymen et al, 2015;Guo et al, 2016;Servantie & Rispal, 2018;Yang et al, 2019). Larger and more mature companies need more planning, control and forecasting tools in place, even if only for satisfying financial stakeholders and regulators (Maine et al, 2015;Servantie & Hlady-Rispal, 2022). But, again, expert entrepreneurs usually can, and should, be able to manage both approaches (Chang & Rieple, 2018;Dutta et al, 2015;Pattinson et al, 2020;Sarasvathy et al, 2014).…”