Brain Response to Good and Bad Design

Lee, Haeinn; Lee, Jung-Tae; Seo, Ssang-Hee

doi:10.1007/978-3-642-02574-7_13

Cited by 6 publications

(2 citation statements)

References 1 publication

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“…The study showed that demographic elements, such as gender and stimulus design, are the main influencers of the user's viewing pattern. Lee and his colleagues [99] used the fMRI and the EEG to test how the brain's reactions differ when viewing a good or bad web design. As twenty-five subjects viewed and categorized fifty websites as having a "good" or "bad" design, the researchers concomitantly studied the subjects' brain reactions.…”

Section: Neuromarketing and Web Designmentioning

confidence: 99%

A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design

et al. 2021

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Websites are one of the most frequently used communication environments, and creating sustainable web designs should be an objective for all companies. Ensuring high usability is proving to be one of the main contributors to sustainable web design, reducing usage time, eliminating frustration and increasing satisfaction and retention. The present paper studies the usability of different website landing pages, seeking to identify the elements, structures and designs that increase usability. The study analyzed the behavior of 22 participants during their interaction with five different landing pages while they performed three tasks on the webpage and freely viewed each page for one minute. The stimuli were represented by five different banking websites, each of them presenting the task content in a different mode (text, image, symbol, graph, etc.).; the data obtained from the eye tracker (fixations location, order and duration, saccades, revisits of the same element, etc.), together with the data from the applied survey lead to interesting conclusions: the top, center and right sides of the webpage attract the most attention; the use of pictures depicting persons increase visibility; the scanpaths follow a vertical and horizontal direction; numerical data should be presented through graphs or tables. Even if a user's past experience influences their experience on a website, we show that the design of the webpage itself has a greater influence on webpage usability.

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Section: Neuromarketing and Web Designmentioning

confidence: 99%

A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design

et al. 2021

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“…However, using EEG can be a potential direction of further developments of our methodology: not to simply identify mental effort, but (a) to identify more complex mental or emotional state patterns (using complex methods to analyze complex curves [20,21]), or (b) to attempt to localize active brain regions (with over 20 [10] or 128-or 256-channel dense array EEG (dEEG) [22,23]). …”

Section: Other Physiological Channels Applied To Studying Hcimentioning

confidence: 99%

Improved Temporal Resolution Heart Rate Variability Monitoring—Pilot Results of Non-Laboratory Experiments Targeting Future Assessment of Human-Computer Interaction

Hercegfi

2011

International Journal of Occupational Safety and Ergonomics

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. 1 Unfortunately, the definition of usability was drastically simplified in the later version of this standard (ISO/IEC 9126-1:2001) only to a satisfaction-like term "The capability of the software product to be understood, learned and attractive to the user…". We consider this change to be a wrong direction. Standard No. ISO/IEC 9126-1:2001 has been withdrawn to be replaced with ISO/IEC 25010:2011 published in March 2011, after this paper was already written. It introduces a much more complex model to describe the quality-in-use phenomenon, defining a series of quality characteristics with no general definition of usability, however. human-computer interaction (HCI) software ergonomics software usability testing and evaluation empirical methods heart rate variability (HRV) skin conductance

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The Use of EEG to Measure Emotional Response to Tactile Sensation in Evaluation of DSLR Camera Usability

Kim

Yoon

2014

HCI International 2014 - Posters’ Extended Abstracts

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Brain Response to Good and Bad Design

Cited by 6 publications

References 1 publication

A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design

A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design

Improved Temporal Resolution Heart Rate Variability Monitoring—Pilot Results of Non-Laboratory Experiments Targeting Future Assessment of Human-Computer Interaction

The Use of EEG to Measure Emotional Response to Tactile Sensation in Evaluation of DSLR Camera Usability

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