Brand Equity of a Tourist Destination

Kim, Hwa-Kyung; Lee, Timothy Jeonglyeol

doi:10.3390/su10020431

Cited by 60 publications

(45 citation statements)

References 72 publications

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“…People's attitudes and actions toward a city are also highly conditioned by a city's image. Therefore, architecture/urban landscape is a crucial ingredient in city branding, adding to the competitiveness of the city [13][14][15][16][17].…”

Section: Introductionmentioning

confidence: 99%

From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam

et al. 2018

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Abstract:The cultural attributes of architecture in touristic cities are vital to city image building, city branding, and rebranding, as well as generating more economic profits for sustainable urban development, and protecting cultural sustainability. However, many studies on this theme focus on the singularity of architecture referring to its stylistic or morphological definitions, lacking attention to visitors' cultural experiences in the architectures. Considering the importance of personal experience involved in cultural activities as a process of spatial narration through which architecture makes sense to visitors and generates cultural values, the aim of this paper is to reveal the respective correlations between different types of architecture regarding the cultural experience it imparts and the non-positive dimensions of the city image. This research builds a categorization system of three cultural types of architecture, and designs a questionnaire to collect tourists' personal opinions concerning architectures and the city image of Amsterdam's waterfront in order to calculate such correlations statistically. The results associate architectures with 'tourism-oriented', 'present/process-based', and 'mass' cultural types with non-positive dimensions of city image, which leads to further discussions of 'authenticity', 'identity', and 'mass culture', suggesting the significance of urban cultural policies and local communities in terms of city rebranding.

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Section: Introductionmentioning

confidence: 99%

From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam

et al. 2018

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“…Besides all above mentioned studies, huge contribution for this study is research model proposed and investigated by Hwa-Kyung Kim and Timothy J. Lee (2018). It is important to say that even though the model proposed in our study is in line with their model, it is important to have in mind that their study tested the model in tourism context.…”

Section: Hypotheses and Research Modelmentioning

confidence: 78%

Impact of Quality and Brand Image on Brand Loyalty of Bosnian Smartphone Users: Theoretical Model Development

Jukić¹,

Mekić²

2019

OJRE

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The main purpose of this study is to provide conceptual theoretical framework with purpose to investigate effects of quality and brand image on brand loyalty of smartphone consumers in Bosnia and Herzegovina. Hypothesized relationships are to be investigated as this represents scientifically unexplored aspect of our daily lives. The methodology suggested to be used for data analysis is descriptive statistics and regression analysis in a case of quantitative approach whereby structured survey may be used as main data collection instrument. It is expected that results of this study will confirm hypothesized relationships. It is recommended for researchers to provide validation of the proposed model and investigate hypothesized relationships not only in Bosnia and Herzegovina, but also in other Western Balkan countries. The findings of this study will have implications for both scientists regarding their future scientific work, but also for practitioners in smartphones business regarding their marketing strategies.

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“…This research was conducted by referring to previous research conducted by Kim and Lee (2018) which proved that brand equity (wherein there are dimensions of brand awareness) has a positive and significant effect on brand loyalty in the tourism industry…”

Section: A Previous Researchmentioning

confidence: 99%

The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

2019

IJRTE

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This research was conducted to test and analyze the influence of brand awareness and brand image on repurchase intention through brand loyalty on beach tourism in East Java, Indonesia. The sampling technique in this study uses sampling quota and sample characteristics are consumers who have visited one of the beaches that are generally known in East Java, Indonesia and a minimum age of 21 years. The sampling technique used is non probability sampling. The sample studied was 200 respondents. The analytical tool used is SEM analysis.This study proves all the hypotheses proposed in this study , namely: Brand awareness has a significant effect on brand loyalty, Brand image has a significant effect on brand loyalty, Brand loyalty has a significant effect on repurchase intention, Brand awareness has a significant effect on repurchase intention through brand loyalty, and Brand image has a significant effect on repurchase intention through brand loyalty, are accepted. Academic advice is proposed for future research on the influence of brand awareness, brand image, brand loyalty, and repurchase intention. It is recommended to be tested on different objects to test the firmness of these theories. While practical advice is submitted to beach tourism managers especially those who are the object of this research should pay attention to information conveyed through: television, newspapers, magazines, and the internet, the annual routine festival agenda, unique image, popularity, environmental sustainability, because based on research results it has a positive and significant effect on loyalty and intention to repeat visits.

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Brand Equity of a Tourist Destination

Cited by 60 publications

References 72 publications

From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam

From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam

Impact of Quality and Brand Image on Brand Loyalty of Bosnian Smartphone Users: Theoretical Model Development

The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

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