This study aims to examine the differences between visitor motivations and satisfaction between first-time visitors and return visitors to a recreation wellness tourist attraction site in South Korea. Data were collected using a questionnaire at a national arboretum and 573 samples were used for analysis. The study discovered that first-time visitor motivations were composed of four factors: "relaxation and rest", "novelty", "self-exploration", and "accessibility". The return visitor motivations were "sightseeing and experience", "convenience for touring", "self-exploration", and "accessibility". The desired outcomes motivating the visitation and level of satisfaction were different between first-time and return visitors. The results contribute practical information to managers and marketers not only of the arboretum, but also of wellness tourist attractions to improve strategic visitor management in Korea and beyond. The study strategically applies the arboretum as a competitive resource in a wellness tourism industry with strategic segmentation of visitors.

In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20) were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China.

As network technology has advanced, and as larger and larger quantities of data are being collected, networks are becoming increasingly complex. Various vulnerabilities are being identified in such networks, and related attacks are continuously occurring. To solve these problems and improve the overall quality of network security, a network risk scoring technique using attack graphs and vulnerability information must be used. This technology calculates the degree of risk by collecting information and related vulnerabilities in the nodes and the edges existing in the network-based attack graph, and then determining the degree of risk in a specific network location or the degree of risk occurring when a specific route is passed within the network. However, in most previous research, the risk of the entire route has been calculated and evaluated based on node information, rather than edge information. Since these methods do not include correlations between nodes, it is relatively difficult to evaluate the risk. Therefore, in this paper, we propose a vulnerability Correlation and Attack Graph-based node-edge Scoring System (VCAG-SS) that can accurately measure the risk of a specific route. The proposed method uses the Common Vulnerability Scoring System (CVSS) along with node and edge information. Performing the previously proposed arithmetic evaluation of confidentiality, integrity, and availability (CIA) and analyzing the correlation of vulnerabilities between each node make it possible to calculate the attack priority. In the experiment, the risk scores of nodes and edges and the risk of each attack route were calculated. Moreover, the most threatening attack route was found by comparing the attack route risk. This confirmed that the proposed method calculated the risk of the network attack route and was able to effectively select the network route by providing the network route priority according to the risk score.

There are a growing number of ethnic restaurants in the UK and many factors influence which restaurant a consumer chooses. This study explores the factors influencing people's choice of Korean food in the UK and the results can lead to a better understanding of how to increase the awareness of people to Korean foods. Ten face-to-face interviews were conducted and 170 surveys completed by consumers who had experienced a Korean restaurant in the UK. The study discovered the significant differences in many factors, particularly between ages and genders. The study can contribute for ethnic restaurateurs in the UK who needs to investigate diverse segmentation of customer's behavior and preference in order to stay competitive in the market.

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