The Effect of Loyalty Factors Perceived by Consumers on General Super Market

Kim, Pan-Jin; Kim, Hwa-Kyung

doi:10.13106/ijidb.2017.vol8.no4.37.

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Didukung oleh studi empiris yang menemukan bahwa service quality berpengaruh positif dan signifikan terhadap perceived value berdasarkan penemuan dari Tuncer et al (2021) dan Li et al (2022). H2: Service quality berpengaruh positif signifikan terhadap perceived value Hubungan antara perceived value dengan customer loyalty tercipta dari pelanggan yang secara sukarela mempromosikan, dan memberikan rekomendasi tentang sebuah produk kepada keluarga dan teman-temannya (Kim & Kim, 2017). Persepsi nilai bisa dirasakan tidak hanya secara langsung berhubungan dengan harga.…”

Section: Pendahuluanunclassified

Peran Perceived Value Memediasi Pengaruh Service Quality Terhadap Customer Loyalty Pada Pelanggan Akasa Kintamani Coffee

Yarsini,

Suparna

2023

EEB

View full text Add to dashboard Cite

Currently the coffee business is predicted to be a business that will continue to grow in the future, and the amount of coffee consumption is predicted to continue to increase. In 2018 the increase in coffee consumption increased by 8%-10%, and in 2021 the coffee business is predicted to increase by 15%-20%. This study aims to determine the effect of service quality, perceived value and customer loyalty of Akasa Kintamani Coffee's. This study uses an associative quantitative approach. This research was conducted at Akasa Kintamani Coffee in Kintamani Bangli. The population in this study were all customers who came to Akasa Kintamani Coffee who had visited and bought products or food at Akasa Kintamani Coffee. The number of samples from the study was 65 people. Analysis techniques with SEM-PLS. The results showed that 1) Service quality had a significant positive effect on customer loyalty at Akasa Kintamani Coffee, 2) Service quality had a significant positive effect on perceived value at Akasa Kintamani Coffee, 3) Perceived value had a significant positive effect on customer loyalty at Akasa Kintamani Coffee, 4) Perceived value partially mediates the effect of service quality on customer loyalty at Akasa Kintamani Coffee.

show abstract

Section: Pendahuluanunclassified

Peran Perceived Value Memediasi Pengaruh Service Quality Terhadap Customer Loyalty Pada Pelanggan Akasa Kintamani Coffee

Yarsini,

Suparna

2023

EEB

View full text Add to dashboard Cite

show abstract

The Effect of Loyalty Factors Perceived by Consumers on General Super Market

Cited by 1 publication

References 0 publications

Peran Perceived Value Memediasi Pengaruh Service Quality Terhadap Customer Loyalty Pada Pelanggan Akasa Kintamani Coffee

Peran Perceived Value Memediasi Pengaruh Service Quality Terhadap Customer Loyalty Pada Pelanggan Akasa Kintamani Coffee

Contact Info

Product

Resources

About