Brand  Image and Purchasing Decision: Analysis of  Price Perception and Promotion (Literature Review of Marketing Management)

Havidz, Hazimi Bimaruci Hazrati; Mahaputra, M. Rizky

doi:10.38035/dijefa.v1i4.576

Cited by 16 publications

(19 citation statements)

References 4 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The results of this study show that brands image affects purchasing decisions. Supported by previous research by Achmad (2020); Havidz (2020), this explains if a brand image can provide product reliability, affordable prices, promised satisfaction, provide the best quality, and a halal label on all products. The brand image will also be better in the eyes of consumers.…”

Section: B Brand Image Affects Purchasing Decisionsmentioning

confidence: 76%

“…Everything that is done can give hope according to the risk that is accepted. According to (Havidz & M. Rizky, 2020;Aji et al, 2019), purchase decisions include personal actions in the form of preferences for brands contained in the chosen combination. Consumers have a desire to create intentions in choosing the selected brand.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…According to (Hosseini & Norouzi, 2017;Birch et al, 2018) consumer trust is a response from the consumer based on experience and the transaction level's frequency, which is suspected by the fulfillment of expectations for the product's ability. According to (Havidz et al, 2020;Suharto & Nasikah, 2020), the definition of purchasing decisions is a form of consumer action who decides to buy a product and the form of the process in decision making.…”

Section: Consumer Confidence and Purchasing Decisionsmentioning

confidence: 99%

See 2 more Smart Citations

Measurement of Cosmetic Purchasing Decisions Using Brand Image and Consumer Trust

Ngaliman¹,

Amni²,

Suharto³

et al. 2021

JEPF

View full text Add to dashboard Cite

This study aimed to measure the purchasing decisions of cosmetics using the brand image and consumer trust. This type of research is quantitative research and uses a sample of 70 respondents. The terms of the instrument test include the validity and reliability of the data. The analysis requirements used normal, homogeneous, linear, and regression significance tests. The data were analyzed using structural equations. The research findings show that brand image affects consumer trust, brand image affects purchasing decisions, and consumer trust also affects purchasing decisions.

show abstract

Section: B Brand Image Affects Purchasing Decisionsmentioning

confidence: 76%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Section: Consumer Confidence and Purchasing Decisionsmentioning

confidence: 99%

See 1 more Smart Citation

Measurement of Cosmetic Purchasing Decisions Using Brand Image and Consumer Trust

Ngaliman¹,

Amni²,

Suharto³

et al. 2021

JEPF

View full text Add to dashboard Cite

show abstract

“…There are similarities in researching promotion variables on purchasing decisions There are differences related to Service Quality as an independent variable 11 (Hazimi & Mahaputra, 2020) The test results from this study are that price and promotion have an effect on brand image, price and promotion have an effect on purchasing decisions, and brand image have an effect on purchasing decisions.…”

Section: Quality Of Service and Promotion Affect The Purchase Decisionmentioning

confidence: 86%

“…Research findings which justify that promotion has an impact on consumer buying interest, among others, were carried out by: (Ali et al, 2018 ); ( Hazimi & Mahaputra, 2020); (Juhaeri, 2020); (Monica et al, 2021); ( Mulya Firdausy & Idawati, 2017); (Ningsih & Pradanawati, 2021); (Paolinus & Endang, 2018); ( Rusmiyati & Hartono, 2022); (Suharni, 2022).…”

Section: The Effect Of Promotion On Purchase Intentionmentioning

confidence: 99%

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Hidayat,

Menhard,

Chintya Ones Charli

et al. 2023

DIJEFA

View full text Add to dashboard Cite

This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.

show abstract

Examination of Guests’ Choice For Star-Rated Hotels in Ghana

Sarkodie,

Gyeduah,

Kyei

et al. 2023

AJAR

View full text Add to dashboard Cite

Purpose: This study was conducted to investigate the factors that impact guests’ choice of star-rated hotels in Ghana. Design/Methodology/Approach: A survey and questionnaire were used to collect data from 100 guests from 10 selected star-rated hotels. The guests were selected using a convenience sampling technique. The data collected were analyzed using descriptive and inferential statistics. Findings: The survey found that the primary factors influencing customers' decisions on star-rated hotels include cleanliness, external presentation, pricing value, security and safety, expected service quality, comfortable amenities, and facility amenities. The study also found that guests’ demographic profiles influenced the choice of a star-rated hotel. Research Implications/Limitations: The study focused on 1-5-star rated hotels in Accra, Kumasi, and Sunyani. Practical Implications: It is anticipated that the knowledge emanating from the study will guide hotel proprietors to have an overview of the required needs of guests. The study recommends that hotel owners should focus more on cleanliness, external appearance, price value, security, and safety to attract and retain guests. Social implication: This study would help researchers understand the societal dynamics and cultural nuances that shape guests' preferences and perceptions in the context of the hospitality industry in Ghana. Originality/Value: Prior studies have mostly concentrated on the more general factors that affect guests' hotel choices, and relatively little is known about how guests pick hotels based on their star ratings. This study proposed a conceptual framework that adapted multi-lingual staff, disability friendliness and demographic traits, and inferential statistics such as factor analysis and regression to ascertain the extent of the impact on guests’ choice of star-rated hotels which is missing in the literature review.

show abstract

Brand Image and Purchasing Decision: Analysis of Price Perception and Promotion (Literature Review of Marketing Management)

Cited by 16 publications

References 4 publications

Measurement of Cosmetic Purchasing Decisions Using Brand Image and Consumer Trust

Measurement of Cosmetic Purchasing Decisions Using Brand Image and Consumer Trust

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Examination of Guests’ Choice For Star-Rated Hotels in Ghana

Contact Info

Product

Resources

About