Brand vulnerability to product assortments and prices

Dass, Mayukh; Kumar, Piyush; Peev, Plamen

doi:10.1080/0267257x.2013.796316

Cited by 4 publications

(6 citation statements)

References 61 publications

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“…Step 5: According to the variance % (v 1 , v 2 , v 3 ,¨¨¨v n %) and cumulative variance % (cv%) of Initial eigenvalues, the weighted sum score Fs was calculated by Equation (13) in the first sample.…”

Section: Pca and Spa (P-spa) Methodsmentioning

confidence: 99%

“…This research was based on an inverse perspective of the relationship between uncertainty and innovation capability. Furthermore, it studied the vulnerability of CEIC and worked to build a system approach to assess the vulnerability of CEIC [11,13,[15][16][17]20,21,[25][26][27]. This new approach aimed to manage and reduce the vulnerability of CEIC and to support the sustainable improvement of CEIC.…”

Section: Introductionmentioning

confidence: 99%

“…Vulnerability research has a wide range of applications, including climate change prediction, natural disaster prevention, food security, and public health improvement [10][11][12][13][14][15][16][17][18][19][20][21]. Generally, innovation vulnerability relates to the risk or uncertainty of a company's innovation capability.…”

Section: Introductionmentioning

confidence: 99%

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A New Systematic Approach to Vulnerability Assessment of Innovation Capability of Construction Enterprises

et al. 2015

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Abstract:The purpose of this research is to study the vulnerability of construction enterprises' innovation capabilities (CEIC) and their respective primary influencing factors. This paper proposed a vulnerability system framework of CEIC, designed two comprehensive assessments for analysis, namely the entropy and set pair analysis method (E-SPA) and the principle cluster analysis and SPA method (P-SPA), and compared grades to verify the vulnerability assessments. Further, the paper quantitatively assessed the major influencing factors in facilitating management, reducing vulnerability, and improving the ability of construction enterprises to respond to changes in the construction industry. The results showed that vulnerability could be effectively and systematically evaluated using E-SPA. However, managing or reducing entrepreneurial sensitivity and improving the ability to respond was critical to supporting sustainable CEIC. The case studies included in this paper suggested that in ensuring sustainable CEIC, companies should concentrate on highly educated human resources, R&D investments, intellectual property related innovations, and government support. This research provided a practical framework and established a sustainable strategy for companies to manage their vulnerability in developing innovation capability. In addition, this research presented an innovative and effective way to quantitatively analyze vulnerability which offered a foundation to signify a new paradigm shift in construction sustainable development.

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Section: Pca and Spa (P-spa) Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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A New Systematic Approach to Vulnerability Assessment of Innovation Capability of Construction Enterprises

et al. 2015

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“…Based on analysis and interpretation of the literature (Derbaix and Gombault, 2016;Yangui and El-Aoud, 2015;Weiler and Walker, 2014;Lang and Hunt, 2014;Dass et al, 2013;Fernandes and Proenca 2013;Grisaffe and Nguyen, 2011;Maklan and Klaus, 2011;Lovelock et al 2009;Hart and Rafiq, 2006;Lee et al, 2001), it is expected that the cognitive experiences will have a more significant effect on SEVs (i.e. trust, satisfaction and perceived value) compared to EBA variables (i.e.…”

Section: Model Suggested and Hypotheses Developmentmentioning

confidence: 99%

The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship

Alnawas

Hemsley‐Brown

2018

IJRDM

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Purpose: the aim of this paper is twofold: first, to examine the differential effect of two cognitive (i.e. product experience, outcome focused) and two emotional experiences (i.e. surprise and immersion) on customers' cognitive outcomes (i.e. satisfaction, trust and value), and customers' emotional outcomes (i.e. passion, connection and affection); and second, to test the differential effect of customers' cognitive and emotional outcomes on switching resistance loyalty (SRL). Design/methodology/approach: survey data were collected from 843 respondents using an online panel in the UK. Structural equation modelling was employed to analyse the data (AMOS 18.0). Findings: first, cognitive experiences had a more significant effect on customers' cognitive outcomes compared to their effect on customers' emotional outcomes. Second, emotional experiences had a more significant effect on customers' emotional outcomes compared to their effect on customers' cognitive outcomes. Third, the impact of customers' emotional outcomes on SRL was not significantly higher compared to that of customers' cognitive outcomes. Fourth, the indirect effect of cognitive experiences on SRL was significantly higher, compared to that of emotional experiences.Originality/value: the key contribution of this research stems from examining the differential effect of cognitive and emotional experiences on different consumers' cognitive and emotional outcomes, thus providing deeper insights into the nature of the relationship between such variables.

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“…Theoretical and practical aspects and methodological foundations. The problems of assortment policy development for light industry goods were investigated [12][13][14].…”

Section: Introductionmentioning

confidence: 99%

Panel Researching in Study of the Competitive Environment in Clothing Market

Ahmadovich¹

2017

J Account Mark

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Satisfaction of demand to necessary products for society life is the important problem of each state and a basis of definition of a standard of well-being of the population. The analysis of a condition of the market of clothes and definition of strategic targets on perspective changes are very much pressing questions. In given article possibilities of use of a method of panel research are considered at an estimation of the market of ready-to-wear clothes and its changes.

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Brand vulnerability to product assortments and prices

Cited by 4 publications

References 61 publications

A New Systematic Approach to Vulnerability Assessment of Innovation Capability of Construction Enterprises

A New Systematic Approach to Vulnerability Assessment of Innovation Capability of Construction Enterprises

The differential effect of cognitive and emotional elements of experience quality on the customer-service provider’s relationship

Panel Researching in Study of the Competitive Environment in Clothing Market

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