Branding a business name

Bulatović, Ivan; Škorić, Sanja; Jovanović, Vladimir

doi:10.5937/ekopolj1604323b

Cited by 5 publications

(5 citation statements)

References 1 publication

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“…Manufacturers are the ones who maintain the necessary consistency in communication. Companies, in our case producers, associations and consumers must have communication, which represents "branding triangle" (Bulatovic et al, 2016). Many rural areas are working on the concept of place branding, competition is quite high.…”

Section: Branding Of Rural Areamentioning

confidence: 99%

Improving the marketing potential of rural area through the cultivation of the industrial hemp

Brkljača¹,

Mihić²,

Umetić³

et al. 2022

Ekonomika poljoprivrede

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In presently, industrial hemp (Cannabis sativa L.) represents a controversial plant that is not researched enough. The aim of the study presented in this paper is to show that marketing of the rural areas can be done through the cultivation of industrial hemp. Hemp has a huge marketing potential which can be a tool of rural development in Serbia. Concrete results are given from the point of the view of three groups: people who reside in cities, owners of healthy food markets and producers. The author presented survey research which shows that the majority of people are not well educated about the difference between marijuana and industrial hemp. There is a common opinion that the production of industrial hemp itself is an advertisement of a rural area. The contribution and significance of herein presented results lies in the marketing of underdeveloped rural areas, redevelopment of cultivation of sidelined agricultural crops in order to strengthen the rural area.

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Section: Branding Of Rural Areamentioning

confidence: 99%

Improving the marketing potential of rural area through the cultivation of the industrial hemp

Brkljača¹,

Mihić²,

Umetić³

et al. 2022

Ekonomika poljoprivrede

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“…It sounds simple but the name plays a very important role in the growth of the company and in the people's perception. Company builds its business image on its business name and that very name makes it recognizable in the market (Bulatovic et. al, 2016).…”

Section: Conduct a Market Researchmentioning

confidence: 99%

The importance of a correct management in a tennis organization. How to create, expand and stay in the business

Blanco

2022

ITF Co. & Sp. Sc. Rev.

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Running a tennis business must consider different elements to be successful. The purpose of this article is to name several factors that can assist to establish a tennis organization, expanding it, and staying in the business long term. The possibilities and nature of the business in the tennis world are wide. Given the impossibility of covering all of them, this article will focus only on running the tennis programs in a recreational tennis club as a contractor partner.

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“…Розгляду теоретичних і практичних аспектів брендингу присвячені праці Булатовича І., Шкорич С. (Bulatović et al, 1979), Небурчилової Н., Волинської І., Петруніної І., Чернової А. (Neburchilova et al, 2014), Грубора О.…”

Section: вступunclassified

Branding in the activities of poultry products producers

Sendetska

2018

SMLNUVMBE

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The brand is an effective tool for modern marketing communications. Specialists in branding distinguish two approaches to the brand – Anglo-American (Western approach) and Asian (Eastern approach). In practice, their combination is a European approach. It is necessary to distinguish between legal and marketing approaches to understanding the brand. From the legal point of view, the brand acquires its original meaning, it is a trademark that represents the manufacturer of the product and is subject to legal protection. In terms of marketing, the brand is information that is stored in the memory of consumers and causes the desire to buy goods with specific markings. Branding of unprocessed eggs and poultry in Ukraine began in 2001. The first to brand fresh poultry meat was OJSC «Myronivsky Hliboprodukt» (TM «Nasha Ryaba»). In advertising messages, emphasis was placed on the freshness and quality of products. It was a commodity propaganda of fresh chicken. In 2009, holding held rebranding. In the positioning of the products, the company refused the theme of freshness and concentrated on the idea of «natural products for a healthy life». Along with «Nasha Ryaba» legal registration and introduction of the national brand «Yasensvit» took place. These were the first packed eggs in individual packaging that appeared on the Ukrainian market. «Yasensvit» today is the most recognizable egg brand. Ukrainian poultry products producers use the European approach in the brand, using different trademarks for individual product lines. Over the past ten years, the cost of the most expensive poultry brands has grown more than 6 times. For ‎2014–2017, brand value declined slightly more than 30% due to the 2014 crisis, when holdings lost individual enterprises in captured areas and markets in Russia. Existing brands of poultry products today are positioned as a natural and environmentally friendly product, manufactured in compliance with all sanitary and hygienic standards, which at each stage of production and distribution are directly controlled by the manufacturer. They are not inherent in the pronounced values of the brand. Having some popularity in the media, they cause emotions of care, family, warmth, and more. All this in conjunction with the relevant quality parameters, other components of marketing activities ensures their effective functioning in the consumer market.

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Branding a business name

Abstract: Summary

Cited by 5 publications

References 1 publication

Improving the marketing potential of rural area through the cultivation of the industrial hemp

Improving the marketing potential of rural area through the cultivation of the industrial hemp

The importance of a correct management in a tennis organization. How to create, expand and stay in the business

Branding in the activities of poultry products producers

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