Branding in Serbian Rural Tourism

Vukić, Milena; Kuzmanovic, Marija

doi:10.22610/jebs.v4i11.367

Cited by 2 publications

(1 citation statement)

References 3 publications

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“…Tourism has long been seen as a path to the sustainability of underdeveloped parts of Serbia [119]. Vukić and Kuzmanović [120] dealt with the issue of rural tourism branding. They suggested that for the Serbian village to become a brand, it must cause a sense of credibility of its own quality.…”

Section: Economic Sustainabilitymentioning

confidence: 99%

Sustainability of Serbian Villages in COVID-19 Pandemic Conditions

et al. 2022

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The subject of this paper is to determine how the COVID-19 virus pandemic affected the situation in Serbian villages. The task of the paper is to show the positive and negative consequences that resulted from the pandemic. This would indicate that some of them may represent a new idea, a chance, or would work in favor of the sustainability of the villages of Serbia. In support of objectivity, research was carried out among the population that inhabits the rural areas of Serbia. It examined the extent to which internationally recognized phenomena and consequences of the COVID-19 virus pandemic were present in the study area and considered the nature of their impact on sustainability. The results of the semi-structured questionnaire were processed using descriptive statistics, t-test, and analysis of variance (ANOVA). Respondents contributed to the conception of possible solutions with their comments. The obtained differences in the answers resulted from different socio-demographic characteristics of the respondents, but also from the fact that the villages of Serbia differ in natural and social characteristics. Respondents’ responses are in favor of economic and sociodemographic sustainability, but they do not think in terms of environmental sustainability. The paper reveals several development opportunities, which complement each other and contribute to different methods for sustainability of rural villages in Serbia.

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Section: Economic Sustainabilitymentioning

confidence: 99%

Sustainability of Serbian Villages in COVID-19 Pandemic Conditions

et al. 2022

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Satisfaction of visitors with food offer at gastronomic festivals in rural areas

Stojanović

Vukić²,

Vukić³

et al. 2020

Ekonomika poljoprivrede

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The purpose of this paper is to explore visitors experience, habits and attributes that have significant impact on their satisfaction with food offer at "Plum Fair" held in Osečina. Collected data were analyzed and interpreted using some basic descriptive statistics techniques as well as nonparametric test such as Spearman's Rho. The results of the study showed that the majority of visitors come from the surrounding municipalities, motivated by the preservation of traditions and countryside. Purchase of food products was motivated by novelty as well as supporting local producers. Visitors were most satisfied with the taste of food products and least satisfied with their price. It might be noted that the rural gastronomic festivals and products have a great promotional and entrepreneurial potential by offering these products in the local restaurants as well as retail chains, which would positively affect the revitalization of rural area of Western Serbia.

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Branding in Serbian Rural Tourism

Cited by 2 publications

References 3 publications

Sustainability of Serbian Villages in COVID-19 Pandemic Conditions

Sustainability of Serbian Villages in COVID-19 Pandemic Conditions

Satisfaction of visitors with food offer at gastronomic festivals in rural areas

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