Satisfaction of visitors with food offer at gastronomic festivals in rural areas

Stojanović, Danijela; Vukić, Milena; Vukić, Ksenija; Jovanović, Vesna

doi:10.5937/ekopolj2002523s

Cited by 7 publications

(5 citation statements)

References 37 publications

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“…Various programs and projects are implemented with the festivals and the quality of life in society changes (Lentz, 2001;Lin et al, 2020;Lee and Jan, 2020;Lee et al, 2021). Gastronomic festivals are events where local foods are presented, information is shared about foods, creative ideas are put forward, and cultural differences and tastes are experienced through fun activities (Stojanovi c et al, 2020). Hygiene of the foods, festival attendants' creativity and knowledge about foods positively affect visitors' perceptions of the gastronomic festival (Jung et al, 2015;Lee et al, 2019).…”

Section: Quality Perception Regarding Gastronomic Festivals and Memor...mentioning

confidence: 99%

How do gastronomic festivals trigger behavioral intentions? The role of hedonic and eudaimonic well-being

Keskin,

Yayla,

Sezen

et al. 2024

JHTI

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PurposeGastronomic festivals are important events to bring people together around food-themed activities. This study aimed at determining the relationships between festival quality, memorable food experience, loyalty, behavioral intention, hedonic well-being, and eudaimonic well-being. In this study, festival quality is the independent variable that affects the memorable food experience, the memorable food experience is the independent variable that affects loyalty, and loyalty is the independent variable that affects behavioral intent. Hedonic well-being and eudaimonic well-being are moderating variables. Behavioral intention is the dependent variable, while memorable food experience and loyalty are both dependent and independent variables.Design/methodology/approachThe population consisted of local tourists visiting Orange Blossom Carnival held in Adana, Turkey. The survey technique and the convenience sampling method were preferred and 545 data were obtained.FindingsThe analysis results showed that all dimensions of the memorable food experience are strongly affected by festival quality. Plus, superior service approach and high value perception dimensions of the memorable food experience have significant effects on loyalty. Furthermore, destination loyalty was found to have a strong effect on behavioral intentions. Moreover, higher levels of Hedonic well-being (HWB) and Eudomenic well-being (EWB) were found to increase the effect of loyalty on behavioral intention; accordingly, the moderator roles of HWB and EWB were determined.Practical implicationsThis article provides information that the memorable dining experiences of festival visitors who attend the Orange Blossom Carnival in Adana affect the quality of the festival and their intentions to loyalty. In addition, in the study, it was found that the well-being of carnival visitors had a moderating role in the effect of their loyalty on their behavioral intentions. Therefore, this article provides information on how the food experiences and well-being of the visitors at the gastronomy festival will affect which factors.Originality/valueAccording to the findings, gastronomy-based events may affect tourists’ experiences, and tourists’ psychological well-being affects loyalty and behavioral intentions. Destination management organizations can learn about gastronomy-based festivals. The results of the study include a number of theoretical and practical findings for destination management organizations, festival managers, policy makers and academics working in the literature.

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Section: Quality Perception Regarding Gastronomic Festivals and Memor...mentioning

confidence: 99%

How do gastronomic festivals trigger behavioral intentions? The role of hedonic and eudaimonic well-being

Keskin,

Yayla,

Sezen

et al. 2024

JHTI

View full text Add to dashboard Cite

show abstract

“…In addition, these events can influence the more intensive development of entrepreneurship, innovation, and the involvement of the population in the production and sale of food and beverages. The economic aspect of gastronomic manifestations is particularly prominent when it comes to rural areas, whose local cuisine is very often the basic element of creating the concept of gastronomic manifestations (Banjac et al, 2020;Stojanović et al, 2020). The growing interest of tourists in visiting gastronomic events indicates the necessity of researching the motivation of tourists and the way of making decisions about visiting gastronomic events.…”

Section: Literature Reviewmentioning

confidence: 99%

“…According to Jung et al (2015), the quality of food and accompanying content are key reasons that influence the decision about visiting gastronomic events. Important aspects of the motivation for visiting gastronomic events refer to traveling with the family, enjoying gastronomy; getting to know the local cultural heritage; resting and relaxing, new acquaintances, (Park, et al, 2008: Chang, 2011Ramukumba, 2017;Krajíčková & Šauer, 2018;Folgado-Fernández et al, 2019;Stojanović et al, 2020). According to the study by Carvache-Franco et al (2023), the key dimensions of motivation when it comes to food and drink festivals are fun and novelty, especially in the case of those visitors who want to enjoy a pleasant atmosphere and discover new places that serve food.…”

Section: Literature Reviewmentioning

confidence: 99%

Examining Motives and Perception of Domestic Visitors to Gastronomy Manifestations in the Republic of Serbia

Podovac,

Milojica,

Panić

2023

Proceedings of the International Scientific Conference - Sitcon 2023

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Contemporary trends in the tourist market indicate that today's tourists do not only expect the satisfaction of their needs for rest and recreation from travel but also a unique and unforgettable experience. In this sense, gastronomy is one of the elements of the tourist offer, which can provide tourists with a quality experience through the presentation and consumption of authentic local cuisine. Tourist destinations most often promote their gastronomic offer through the organization of events, which, in addition to presenting local cuisine, include various entertainment for visitors. The subject of research in this paper is the motivation and perception of domestic visitors to gastronomic events in the Republic of Serbia, on whose territory a large number of food and beverage festivals are organized every year. The primary goal of the research relates to the examination of key factors that influence the decision to visit gastronomic events in Serbia, as well as the importance of certain elements of the event.The results of the research indicated that local gastronomic specialties, the diversity of the gastronomic offer, the venue, and the atmosphere are the main factors that influence the decision of domestic visitors to attend gastronomic events in the Republic of Serbia. When it comes to the importance of certain elements of gastronomic events, the views of the visitors indicate that the most important is the quality of the engaged staff, the quality of the food, the variety and organization of the event program, and the taste and variety of the food. Based on the results of the research, the limitations of the research as well as the guidelines for future research on this topic are defined.

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“…Mandarić & Stamenković (2017), state that "the attendance of a tourist destination and branding, through the development of event tourism, contributes to strengthening the competitive position of the destination itself, makes it easier to overcome the geographical distance, attracting new and retaining the existing tourists and visitors to the destination, while achieving favourable economic effects". Furthermore, Stojanović et al (2020), observe that "gastronomic events held in rural areas have a great promotional and entrepreneurial potential, as the gastronomic products from these events could be offered to local restaurants, as well as to retail chains, which would positively affect the revitalization of the rural area of a particular tourist destination". According to the "Strategy for the development of tourism in Serbia for the period 2016-2025", events are positioned in the second place as a tourist product of special importance for the development of tourism.…”

Section: Events As a Factor Of Visits To A Tourist Destinationmentioning

confidence: 99%

Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo

Čavić

Mandarić

Sekulić

2021

Ekonomika poljoprivrede

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Gastronomic events in recent years represent a very significant segment for the development of tourism. There are numerous events traditionally taking place in Vojvodina. Each of these events is unique and represents a rich variety of customs, culture and traditions. The authentic gastronomic offer, which is promoted through these events, is an important segment for creating a brand of a particular place and tourist destination. The aim of this study is to investigate the recognizability of the Strudel festival in Dolovo, as well as the authenticity of this gastronomic event, in terms of creating a brand of the tourist destination. The research was carried out using the survey method, through a questionnaire, on a sample of 150 respondents. Based on the collected data, using statistical methods of binary logistic regression, chi-square and Fisher's test, the analysis was performed and the results were presented. The results of the research show that the Strudel festival in Dolovo and its brand - strudels - have a high level of recognizability among visitors. However, the Strudel festival in Dolovo should be promoted more intensively, as it is currently recognized locally, and has the potential to attract more tourists.

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Satisfaction of visitors with food offer at gastronomic festivals in rural areas

Cited by 7 publications

References 37 publications

How do gastronomic festivals trigger behavioral intentions? The role of hedonic and eudaimonic well-being

How do gastronomic festivals trigger behavioral intentions? The role of hedonic and eudaimonic well-being

Examining Motives and Perception of Domestic Visitors to Gastronomy Manifestations in the Republic of Serbia

Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo

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