Gastronomic events in the function of creating a brand of a tourist destination: The example of strudel festival in Dolovo

Abstract

Gastronomic events in recent years represent a very significant segment for the development of tourism. There are numerous events traditionally taking place in Vojvodina. Each of these events is unique and represents a rich variety of customs, culture and traditions. The authentic gastronomic offer, which is promoted through these events, is an important segment for creating a brand of a particular place and tourist destination. The aim of this study is to investigate the recognizability of the Strudel festival in Dolovo, as well as the authenticity of this gastronomic event, in terms of creating a brand of the tourist destination. The research was carried out using the survey method, through a questionnaire, on a sample of 150 respondents. Based on the collected data, using statistical methods of binary logistic regression, chi-square and Fisher's test, the analysis was performed and the results were presented. The results of the research show that the Strudel festival in Dolovo and its brand - strudels - have a high level of recognizability among visitors. However, the Strudel festival in Dolovo should be promoted more intensively, as it is currently recognized locally, and has the potential to attract more tourists.

The quality of gastronomic manifestations in strengthening tourist destination brand equity: A case study of Vojvodina

“…Another group of research studies examined the impact and significance of various characteristics of gastronomic manifestations on destination branding. Such research was conducted by Lee et al, (2017), Stone et al, (2018), Lee and Kwon (2021), Čavić and Mandarić (2021), and Čavić et al, (2021). Unlike studies that have examined how gastronomic experiences gained at gastronomic manifestations contribute to strengthening destination branding, studies that have studied the impact of characteristics of gastronomic manifestations on destination branding are not consistent in terms of which characteristic of the manifestation has the greatest impact on destination branding.…”