Branding of States and Nations in (Post) Covid 19 Era

Dašić, Dejan; Dašić, Boban

doi:10.52370/tisc21162dd

Cited by 4 publications

(2 citation statements)

References 7 publications

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“…In terms of film tourism and the image of a destination: Film tourism is a postmodern tourism marketing practice that influences a tourist's perception of a site as well as his behavior when visiting it. (Dašić & Dašić, 2021;Dašić, 2013). Because the use of traditional elements and aspects in destination image development is no longer sufficient, marketers are turning to new tactics and expanding their strategies to include elements from the film industry.…”

Section: Resultsmentioning

confidence: 99%

Film Industry in the Function of Destination Branding

Dašić¹,

Kostadinović²

2021

6th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era

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The subject of this paper is the influence of the film industry on destination branding, where we imply the creation of a positive image and economic aspect. The paper points out the growing influence of the film industry as an attractive marketing tool, which increases the recognizability and image of the destination, which results in a significant increase in the number of tourists. Film tourism offers destinations the opportunity to generate significant incremental revenues, tourist visits and economic development, thriving where traditional marketing efforts cannot or yield poor results.

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Section: Resultsmentioning

confidence: 99%

Film Industry in the Function of Destination Branding

Dašić¹,

Kostadinović²

2021

6th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era

Self Cite

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“…The literature emphasizes the need to imagine the reconstruction of the functioning of cities in the post-pandemic period, assuming that globalization will be a significant factor in prevailing against recurring pandemics (Antràs, Redding and Sossi-Hansberg, 2021). Due to the pandemic, the marketing strategies required an urgent reformulation and rethinking of how future campaigns promoting the city should be conducted (Dašić and Dašić, 2021). However, the authors point out that the direction in which countries and cities will go while establishing new aspects in creating the image of the territory after the pandemic, is unknown.…”

Section: Theoretical Framework Of the Researchmentioning

confidence: 99%

Competitiveness of cities in the post-pandemic time: The perspectives of residents and tourists

Sztuk

2023

ekon

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The COVID-19 pandemic has sparked an unprecedented crisis in the globalized, modern economy. Cities actively promoting their image faced the challenge of maintaining a positive perception of the place and modifying their offers due to massive coronavirus infections. As a time of gradual stabilization, the post-pandemic period requires cities to introduce or continue appropriate changes in their marketing strategy to ensure competitiveness to the effects of the pandemic. This paper aims to present selected changes in the city offers addressed to residents and tourists during the pandemic and to determine how these changes may affect the city’s image as one of the factors of competitiveness. A review of literature and research published in the years 2021–2022 was used, presenting solutions implemented by cities to maintain a positive image, demand, and stakeholder satisfaction. Examples of changes applied by territorial units are described from the perspective of two primary target groups of the cities: residents and tourists. Based on the analyzed secondary data, the author notes an increase in the interest of local communities in nearby tourist destinations and the need to transform marketing messages that encourage residents to engage in local tourism. Among some of the city’s recipients there was also more attention given to the use of coworking spaces. Also, a positive impact of temporary urban planning on community participation in urban marketing was observed. Referring to the literature related to the city image, these changes can directly affect the competitiveness of cities and support the gradual economic recovery after the crisis caused by the global pandemic.

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Brand and legal protection as a prerequisite for successful business

Kostadinović¹,

Kostadinović²,

Krasić³

2021

Ekonomski signali

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Product labeling has been carried out since the market existed, and the two main functions from the very beginning were to show the origin of the product and guarantee quality. A trademark or symbol serves to protect manufacturers and consumers from possible false substitutions, as a sign of differentiation from the same or similar products, and is a guarantee of quality. Technologies undoubtedly bring us numerous improvements. However, numerous studies show that digital piracy and the damage it does to the economies of many countries is very great. It is estimated that almost a million victims are reported worldwide each year, or 12 victims per second, a figure that speaks to the seriousness of the problem and the need for perpetrators to be prosecuted. The abuses are massive, and the instruments are the Internet, global social and computer networks, piracy, counterfeiting brands, misuse of bank payment cards, and many others. There are many ways to fight high-tech crime and brand piracy, and top experts in the field of IT and computers, special teams and legislation are engaged in that fight.

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Branding of States and Nations in (Post) Covid 19 Era

Cited by 4 publications

References 7 publications

Film Industry in the Function of Destination Branding

Film Industry in the Function of Destination Branding

Competitiveness of cities in the post-pandemic time: The perspectives of residents and tourists

Brand and legal protection as a prerequisite for successful business

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