Branding of Ternate City

Fahri, Johan; Ahmad, Fichriyanto M

doi:10.33019/society.v9i1.297

Cited by 3 publications

(3 citation statements)

References 25 publications

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“…Semarang (Oktavina, 2020). Tagline "Semarang Hebat" dan " (Anholt, 2007) City branding merupakan upaya untuk membangun identitas suatu kota atau daerah untuk meningkatkan kunjungan wisatawan lokal maupun internasional, mendongkrak perekonomian dengan mengundang perhatian investor (Fahri & Ahmad, 2021).…”

Section: Pendahuluanunclassified

Analisis Isi Tagline Semarang Hebat Pada Media Digital Suara MERDEKA.COM, Website Dan Akun Twetter Pemkot Semarang

Nugroho,

Pasaribu

2023

precious

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Semarang City has many identities that appear in various taglines, ranging from Semarang Kota Atlas to Semarang Rumah Kita. It has led to inconsistencies in how the city should be known. One of tagline that has been popular since 2016 until now is Semarang Hebat. Based on this condition, this research aims to expose the lack of identity of Semarang City through a summative qualitative content analysis of the tagline "Semarang Hebat" from three digital media using the Voyant Tools application. The results show that the tagline "Semarang Hebat" as public branding (city branding) is difficult to distinguish from political branding. The branding communication leads to a vague perception of which is the goal of public branding and which is the goal of political branding.

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Section: Pendahuluanunclassified

Analisis Isi Tagline Semarang Hebat Pada Media Digital Suara MERDEKA.COM, Website Dan Akun Twetter Pemkot Semarang

Nugroho,

Pasaribu

2023

precious

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“…Calculation of Unconfined groundwater recharge (free aquifer) in Ternate becomes a reference for estimating the potential for groundwater in deep wells and their hydrogeochemistry on Ternate Island to be developed as the only source of drinking water in this volcanic island. Based on previous studies, [12], [20][21][22][23],…”

Section: Free Aquifer Zone On Ternate Islandmentioning

confidence: 99%

Hydrogeophysical, Environmental and Groundwater Potential Assessment in the Ternate Basin, North Maluku Province, Indonesia

Daud¹,

Pramoedyo²,

Afandhi³

et al. 2022

Preprint

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Ternate Island is a volcanic island resulting from the activity of the Gamalama Volcano which is located in the northern Maluku archipelago, Indonesia. Ternate Island is famous as the only island that produces special spices and is the zero point of the world's spice route because the main producer of cloves is here. As a small island, Ternate Island has several limitations including the availability of water resources. Given the scarcity of surface water on the island of Ternate, groundwater in shallow aquifers and deep aquifers is the main source of fresh water which is important for irrigation activities, tourism, services and supporting urban and industrial infrastructure, as well as drinking water needs for people who live densely and are concentrated in the east. and the southern part of the island which is now the city of Ternate. The phenomenon of groundwater utilization in Ternate City is generally massively carried out to support economic activities in the city of Ternate. The purpose of this study was to evaluate the potential and quality of groundwater resources which are an important part of water management on the island of Ternate by microzoning the quality of groundwater for the sustainability of the city which is famous as the world's spice city based on its groundwater potential. Determination of groundwater samples as many as 67 wells distributed on the island of Ternate, 58 well sample points were categorized as free aquifers (MA-SG) and 7 points of depressed aquifers (SB). Ternate island area of 102 km2 with volcanic geology in 3 rock categories. Geological distribution also affects the hydrogeological potential and groundwater quality on the island of Ternate. Piper's trilinear diagram and stiff diagram methods were adopted for the assessment of the main ion quality of groundwater and the distribution of groundwater potential was interpolated with cubic splines to obtain correlations between sample points based on basic parameters of volcanic hydrogeology. The total potential for groundwater recharge is 1,291 million m3/year, there are 5 groundwater quality zones spread among 67 sample points with 76% distribution of elements Calcium Bicarbonate (CaCO3), Sodium Bicarbonate (NaHCO₂), magnesium bicarbonate Mg(HCO3)2 and widely distributed on the island of ternate, while 25% magnesium chloride (MgCl2) and potassium chloride (KCL) are scattered locally on the island of ternate. On an ongoing basis the bicarbonate facies micro-zonation is hydrogeochemical with local flow interactions in volcanic deposits, where infiltration tends to be close to the groundwater sample point, while the chloride facies is a groundwater zone that is correlated with flow patterns from upstream to downstream and has interacted with magma or was intruded. seawater is characterized by high Ca and TDS.

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“…Dan juga terdapat perwakilan dari beberapa negara seperti Spanyol, Portugal, Australia dan Amerika Serikat. Kegiatan ICCF ini mempromosikan pengembangan industri kreatif melalui partisipasi komunitas produk Ternate (Fahri & Ahmad, 2021).…”

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Branding “Tara La No Ate” pada Indonesia Creative Cities Festival (ICCF)

Simabur¹

2022

JLMK

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The first aspect of the promotion of communication strategies can be concluded as "Tara La No Ate” branding at the 2019 Indonesia Creative Cities Festival (ICCF) aiming to revive, promote, and introduce Ternate as a Creative Economy City, and also as tangible evidence of the implementation of the communication promotion strategy and branding “Tara La No Ate which becomes the theme and raises local wisdom from the city of Ternate so that the use of the media can be the manifestation of the communication promotion strategy process. The second aspect of the branding elements at the 2019 ICCF in Ternate is to convey a positive image contained in the message in the series of events which becomes part of the local wisdom and history that exists in Ternate and is shown to stakeholders and the wider community to be known directly through the 2019 ICCF performance. The branding elements include brand name, logo, visual appearance, spokesperson, voice, and remarks related to ICCF 2019 in Ternate

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Branding of Ternate City

Cited by 3 publications

References 25 publications

Analisis Isi Tagline Semarang Hebat Pada Media Digital Suara MERDEKA.COM, Website Dan Akun Twetter Pemkot Semarang

Analisis Isi Tagline Semarang Hebat Pada Media Digital Suara MERDEKA.COM, Website Dan Akun Twetter Pemkot Semarang

Hydrogeophysical, Environmental and Groundwater Potential Assessment in the Ternate Basin, North Maluku Province, Indonesia

Branding “Tara La No Ate” pada Indonesia Creative Cities Festival (ICCF)

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