BRANDS OF PIETY? Islamic Commodification of Polygamous Community in Indonesia

Ahmadi, Rizqa; Rofiqoh, Lilik; Hefni, Wildani

doi:10.15642/jiis.2022.16.1.153-174

Cited by 2 publications

(2 citation statements)

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“…DPI has ridden the wave of freedom of expression to get famous, and so other liberal secular movements. Other than that, the trend of polygamous marriage promoted on online media is also predicted as a result of the increasing number of middle-class Muslims in big cities, as well as the emergence of popular Islam that embraces Islam in everyday lives (Ahmadi, Rofiqoh, & Hefni, 2022).…”

Section: About Dauroh Poligami Indonesiamentioning

confidence: 99%

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Between Religious Controversy and Commodification: A Study of Dauroh Poligami Indonesia

Sari¹

2023

Ind. Jour. Religion and Society

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While polygamy is the consensus of ulama (Islamic clerics) and is allowed by marriage law 1974, polygamy is still a highly controversial religious-based practice that continuously triggered pros and cons in Indonesian society. Polygamy is considered a form of gender inequality and violence against women. Many movements aspire to eliminate all forms of gender inequality and violence against women, including the campaign of 16- Days Anti Violence against Women initiated by Komnas Perempuan and feminist collectives.However, during the campaign in 2017, a recent pro-polygamous organization named Dauroh Poligami Indonesia came to the public to promote polygamy seminars. The emergence of Dauroh Poligami Indonesiais much criticized on account of commercialization and gender violence. Against this backdrop, this article seeks to understand the emergence of pro-polygamy collectives like Dauroh Poligami Indonesia. To fill the gap in the discourse about polygamy, this article shall presentcredible voices of women's pro-polygamous marriage. Why are there women still supporting polygamy, despite concerns about sexual, psychic, and economic violence to women affected by polygamy. This qualitative study employed extensive observation of pro-polygamous movement’s narratives both on social media and private whatsapp group, interviews, and participative observation from late 2017 to July 2022. By drawing on the commodification and self-autonomy framework, this study finds that the emergence of Dauroh Poligami Indonesia is not solely to gain profit using religious-based practice but also to contest Islamic ideology among Islamic denominations and liberal women rights defenders in Indonesia.

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Section: About Dauroh Poligami Indonesiamentioning

confidence: 99%

“…Polygamy actually has been practiced in Indonesia, long before Islam arrived in the archipelago. Scholars argue that polygamy practice is rooted in patriarchal culture (Ahmadi et al, 2022). Polygamy marriage was even off-limits before Islam came and in context of prenation state.…”

Section: Contentious Debates On Polygamy In Indonesiamentioning

confidence: 99%

Between Religious Controversy and Commodification: A Study of Dauroh Poligami Indonesia

Sari¹

2023

Ind. Jour. Religion and Society

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Religious Commodification in Social Experiments on Zavilda TV's YouTube Channel

Nurfudiniyah,

Hakim,

Fonny

2024

MEDİAD

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Social media, including YouTube, has emerged as a significant aspect of contemporary lifestyles in society. Youtubers need to be able to present interesting content ideas in order to attract more viewers and advertisers. Zavilda TV YouTube Channel turns Islam into a content idea and commodifies it to attract more viewers. Religion and spirituality are no longer something exclusive, but have become a commodity and a public broadcast, used as an object and capital in the political economy of the media. Thus, this study aims to uncover realities that reflect the practice of commodification of religion in the Islamic social experiment targeting women. This research uses a qualitative approach with a literature review. Dialogue manuscripts, titles, video descriptions and thumbnails for Zavilda TV are research objects that are studied using observation and documentation methods. The study of the political economy of media and critical discourse analysis are used to uncover and explain commodification in a more critical and in-depth way. The results found in this study are forms of religious commodification in the form of religious symbols and Islamic songs, as well as religious reflections that are given to the target to make them willing to wear the headscarf. The issue of religious tolerance is also included in the content by targeting women of religions other than Islam to try wearing the headscarf. There is a relationship that is lamely built through the clothing of talent and targets like preachers and mad'u. Zavilda TV attempts to disseminate its understanding of religion. The channel asserts that its interpretation of religious doctrine is accurate and obligatory for all Muslim women, even if some of the remarks given tend to discriminate.

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BRANDS OF PIETY? Islamic Commodification of Polygamous Community in Indonesia

Cited by 2 publications

References 2 publications

Between Religious Controversy and Commodification: A Study of Dauroh Poligami Indonesia

Between Religious Controversy and Commodification: A Study of Dauroh Poligami Indonesia

Religious Commodification in Social Experiments on Zavilda TV's YouTube Channel

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