Brazilian consumption of flowers and ornamental plants: habits, practices and trends

Junqueira, Antonio Hélio; Peetz, Marcia da Silva

doi:10.14295/oh.v23i2.1070

Cited by 61 publications

(47 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Mainly concentrated in the domestic consumer market, which has been directing 99.3% of all marketed value since 2015, Brazil's chain of flowers and ornamental plants covers an area of 13,468 thousand hectares, exploited by 7,800 growers and approximately 350% of native and exotic species and cultivars, about 10% of the total number of plant species present in the country and already known (JUNQUEIRA and PEETZ, 2017a). Commercial floriculture practiced in Brazil is concentrated in São Paulo State (48.9%), particularly in the geographical regions around the municipalities of Atibaia (Atibaia, Mogi das Cruzes, Suzano and others) and Holambra (Holambra, Santo Antonio de Posse, Campinas and others).…”

Section: Floriculture In Brazil: Geographical Concentration and Extermentioning

confidence: 99%

“…The main cut flowers cultivated in Brazil today are: roses (30%), chrysanthemums (15%), lisianthus (12%), lily (7%) and gerbera (6%). As for flowers and ornamental plants, the six main species are in descending order of relative importance: orchids (14%), lily (7.5%), chrysanthemum (7%), kalanchoe (6.4%), violet (6%) and bromeliad (6%) (JUNQUEIRA and PEETZ, 2017a).…”

Section: Floriculture In Brazil: Geographical Concentration and Extermentioning

confidence: 99%

See 1 more Smart Citation

Sustainability in Brazilian floriculture: introductory notes to a systemic approach

Junqueira

Peetz²

2018

View full text Add to dashboard Cite

The article aims at an introductory exploration of the theme of sustainability in Brazilian floriculture, both in its segment of cut flowers and foliage and in landscaping. The study is based on bibliographic review, data collection and interpretation on the recent performance of the flower and ornamental plants market in Brazil, with emphasis on the role played by the importation of genetic material from exotic species to support commercial activity in the country. From this phenomenon and the productive and distributive concentration of the flowers and plants in the State of Sao Paulo (Holambra, Santo Antônio de Posse, Campinas, Atibaia and Mogi das Cruzes), discusses the national homogenization of taste and consumption habits and requirements for adapting exotic species. In the end, the research points to future ways of investigating the potential of native species exploration in favor of better results for the environmental and socioeconomic sustainability of the floriculture and ornamental plants sector in Brazil. Keywords: sustainability, native plants, ecological landscaping, consumption. RESUMO Sustentabilidade na floricultura brasileira: apontamentos introdutórios para uma abordagem sistêmicaO artigo visa à exploração introdutória do tema da sustentabilidade na floricultura brasileira, tanto no seu segmento de flores e folhagens de corte e envasadas, quanto no paisagismo. O estudo parte de revisão bibliográfica, coleta e interpretação de dados sobre o desempenho recente do mercado de flores e plantas ornamentais no Brasil, com ênfase no papel desempenhado pela importação de material genético de espécies exóticas para a sustentação da atividade comercial no país. A partir desse fenômeno e da concentração produtiva e distributiva das flores e plantas no Estado de São Paulo (Holambra, Santo Antônio de Posse, Campinas, Atibaia e Mogi das Cruzes), discute a homogeneização nacional do gosto e dos hábitos de consumo e as exigências ecológicas para a adaptação de espécies exóticas. A pesquisa aponta, ao final, caminhos futuros para a investigação do potencial da exploração das espécies nativas em favor de melhores resultados para a sustentabilidade ambiental e socioeconômica do setor de floricultura e plantas ornamentais no Brasil. Palavras-chave: sustentabilidade, plantas nativas, paisagismo ecológico, consumo.

show abstract

Section: Floriculture In Brazil: Geographical Concentration and Extermentioning

confidence: 99%

Section: Floriculture In Brazil: Geographical Concentration and Extermentioning

confidence: 99%

Sustainability in Brazilian floriculture: introductory notes to a systemic approach

Junqueira

Peetz²

2018

View full text Add to dashboard Cite

show abstract

“…The flower trade has proved to be an important economic alternative in Brazil (CARVALHO et al, 2015), but despite the amount of R$ 5.64 billion, generated by the activity, when associated to the elderly, it does not show significant public accession (LANDGRAF and PAIVA, 2009;SEBRAE, 2015b;JUNQUEIRA and PEETZ, 2017).…”

Section: Introductionmentioning

confidence: 99%

Profile and behavior of elderly flower consumer in Paraná Coast

Anacleto

Fujita²,

Mendes³

et al. 2017

View full text Add to dashboard Cite

The per capita consumption of flowers in Brazil has presented successive growth rates, although the consumption in consumer class called elderly, that is 60 years old or more, is still incipient when compared to other countries such as the United States, Japan and the most part of European countries where the consumption of these people is more than the double of consumption in Brazil. In this context, it is presented the results of the profile and consumer behavior evaluation of elderly flowers consumer, aiming to subsidize the establishment of marketing actions for the retail segment of the flower production chain. The study was accomplished using 169 interviews with elderly people of both genres at the time that they were buying flowers in 22 flower shops in Paraná Coast. The female gender was identified as the majority consumer (p=78.7%). It was observed a tendency in the increase of consumption based on advanced schooling. It was registered an average of acquisition of 5,81 times per year, with preferential consumption of roses, violets and orchids. The accessibility to stores, the service quality followed by the high prices of flowers, were the main consumption limiting factors in the class evaluated. Keywords: flowers trade, retail trade, agribusiness, ornamental plants. RESUMO Perfil e comportamento do consumidor de flores na terceira idade no litoral do ParanáO consumo per capita de flores no Brasil tem apresentado sucessivas taxas de crescimento, porém, o consumo na classe de consumidores denominado de terceira idade, que possui 60 anos ou mais, ainda é incipiente quando comparado com outros países como os Estados Unidos, Japão e a maioria da dos países da Europa onde o consumo desta classe é mais que o dobro que no Brasil. Neste contexto, apresenta-se o resultado da avaliação perfil e do comportamento do consumidor de flores na terceira idade, visando subsidiar o estabelecimento de ações de marketing para o segmento comercial varejista da cadeia produtiva de floricultura. O estudo foi realizado a partir de entrevistas com169 idosos de ambos os gêneros no momento em que compravam flores em 22 floriculturas do litoral do Paraná. Identificou-se o gênero feminino como consumidor majoritário (p=78,7%). Observou-se tendência a elevação no consumo a medida que avançava a escolaridade. Registrou-se média de aquisição de 5,81 vezes ao ano, com consumo preferencial de rosas, violetas e orquídeas. A acessibilidade das lojas, a qualidade do atendimento seguido pelo elevado preço das flores, foram os maiores limitadores ao consumo na classe avaliada. Palavras-chave: comércio de flores, comércio varejista, agronegócio, plantas ornamentais.

show abstract

“…The Brazilian flower and ornamental plant section has noticeably advanced in the last years and is now considered as a promising segment in the national agribusiness field (JUNQUEIRA and PEETZ, 2017). However, innovation, diversification, and constant incorporation of news items into the product supply chain are essential to meet the expectations of the increasingly demanding custormers (JUNQUEIRA and PEETZ, 2008;SEBRAE, 2015).…”

Section: Introductionmentioning

confidence: 99%

Germination test and ornamental potential of different basil cultivars (Ocimum spp.)

França

Vilela

Costa

et al. 2017

View full text Add to dashboard Cite

Basil (Ocimum spp.) is an essential oil producing plant and it is used as a condiment for diferent foods, besides serving as raw material for medicinal purposes. This crop has also been showing great importance as an ornamental plant in recent years. However, basil lacks studies concerning its different usages with special regards to its ornamental potential. Therefore, this study aimed at evaluating the vegetative development and the ornamental potential of the basil cultivars ‘Grecco a Palla’ (O. minimum), ‘Alfavaca Basilicão Vermelho’ (O. basilicum), and ‘Thai Basil’ (O. basilicum), under protected cultivation. The following characteristics were evaluated: germination percentage, germination speed index, plant canopy diameter (cm), leaf and inflorescence length (cm), plant height (cm), and fresh and dry leaf mass (g). The ornamental potential was estimated based on visual evaluations of plant canopy volume; leaf shape, texture, size, and color; stem and flower color; and number of days to flowering. Cultivar ‘Thai Basil’ presented the highest leaf dry mass and ‘Grecco a Palla’ showed the highest germination speed index and seed germination percentage. All cultivars bloomed within 60 days after planting and exhibited color and brightness variability, which are desirable traits for a landscape composition. ‘Grecco a Palla’ stood out for its short and compact inflorescences, dwarf size and globular shape when grown as a potted plant. The studied cultivars demonstrated favorable characteristics for ornamental usage based on visual assessments.

show abstract

Brazilian consumption of flowers and ornamental plants: habits, practices and trends

Cited by 61 publications

References 2 publications

Sustainability in Brazilian floriculture: introductory notes to a systemic approach

Sustainability in Brazilian floriculture: introductory notes to a systemic approach

Profile and behavior of elderly flower consumer in Paraná Coast

Germination test and ornamental potential of different basil cultivars (Ocimum spp.)

Contact Info

Product

Resources

About