Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities

Hirschman, Elizabeth C.; Ruvio, Ayalla; Touzani, Mourad

doi:10.1007/s11747-010-0209-2

Cited by 46 publications

(48 citation statements)

References 21 publications

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“…More recently, there has been research on modesty versus vanity in covered women's appearance ( Jafari and Maclaran, 2013;Sobh et al, 2012Sobh et al, , 2010Sandikci and Ger, 2005); privacy and gendered spaces in Arab homes Sobh, 2008, 2010;Sobh and Belk, 2011b, c); consumption rituals associated with Ramadan in Muslim majority and minority contexts (Sandikci and Ö meraki, 2007;Hirschman et al, 2011); and Arab hospitality at personal, commercial, and national levels Sobh and Belk, 2011a). Much of this latter work has been visual and has involved both still photography and videography, which signals the breadth of research approaches and methods needed to help "lift the veil" on the mysteries of Islamic consumption as currently seen by the West.…”

Section: Reflections On Key Literaturementioning

confidence: 99%

Crescent marketing, Muslim geographies and brand Islam

Wilson

Belk²,

Bamossy³

et al. 2013

Journal of Islamic Marketing

180

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Design/methodology/approach -The authors adopted an "eagle eye" method to investigate this phenomenon: Where attempts were made to frame general principles and observations; alongside a swooping view of key anecdotal observations -in order to ground and enrich the study. The authors participated in an iterative process when analysing longitudinal and contemporary phenomenological data, in order to arrive at a consensus. This was grounded in: triangulating individual and collective researcher findings; critiquing relevant published material; and reflecting upon known reviewed manuscripts submitted to marketing publications -both successful and unsuccessful. Findings -The authors assert that a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with Islam and Muslims is the emergence of research wherein the terms "Islamic marketing" and "Islamic branding" have evolved -of which JIMA is also a by-product. Some have construed Islam marketing/branding as merely a niche area. Given the size of Muslim populations globally and the critical importance of understanding Islam in the context of business and practices with local, regional and international ramifications, scholarship on Islamic marketing has become essential. Western commerce and scholarship has been conducted to a limited extent, and some evidence exists that research is occurring globally. The authors believe it is vital for "Islamic marketing" scholarship to move beyond simply raising the flag of "Brand Islam" and the consideration of Muslim geographies to a point where Islam -as a way of life, a system of beliefs and practices, and religious and social imperatives -is amply explored.Research limitations/implications -An "eagle eye" view has been taken, which balances big picture and grassroots conceptual findings. The topic is complex -and so while diverse expert opinions are cited, coverage of many issues is necessarily brief, due to space constraints. Practical implications -Scholars and practitioners alike should find the thoughts contained in the paper of significant interest. Ultimately, scholarship of Islam's influences on marketing theory and practice should le...

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Section: Reflections On Key Literaturementioning

confidence: 99%

Crescent marketing, Muslim geographies and brand Islam

Wilson

Belk²,

Bamossy³

et al. 2013

Journal of Islamic Marketing

180

View full text Add to dashboard Cite

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“…Hirschman et al, 2011;Izberk-Bilgin, 2012;Karababa and Ger, 2011;Sandıkcı andGer, 2007, 2010;Sobh et al, 2012). Abandoning a totalizing view of Islam, these studies acknowledge the multiplicity of the interpretations of Islam and focus on understanding how Islam is experienced and practiced in daily life and in particular sociopolitical contexts.…”

Section: Studying Consumption In the Muslim Worldmentioning

confidence: 99%

“…Hirschman et al, 2011;Sandıkcı and Ö meraki, 2007) look at their implications for marketing theory and practice. Undertaking Islamic rituals is not merely a way of asserting religiosity in everyday life; it is a practice mediated by the market, as in the case of commodification of Ramadan celebrations in many Muslim majority contexts (Armbrust, 2002).…”

Section: Contributions In This Issuementioning

confidence: 99%

Islamic encounters in consumption and marketing

Sandıkçı

Jafari

2013

Marketing Theory

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Cataloged from PDF version of article.In recent years, Islam has become highly visible in media, politics, and the marketplace. The increasing popular and academic attention to Islam is partly driven by the events of 9/11 and the related imperative to ‘‘better’’ understand Muslims. The interest is also stimulated by broader socioeconomic developments, in particular neoliberal transformation and the so-called Islamic resurgence. Beginning in the late 1970s and accelerating in the 1980s and 1990s, Islamization has become a major social and political force impacting the Muslim world and beyond. Studies conducted in various fields of social sciences discussed the rise of Islamist movements and the spread of political Islam in connection to globalization and as an expression of resistance to Western-style modernization and secular modernity (e.g. Comaroff and Comaroff, 2000; Dekmejian, 1995; Esposito, 1998). For example, in his influential book,\ud Globalized Islam , Olivier Roy (2004) linked the rise of contemporary Islamism to cultural disruptions and dislocations of a globalizing world, which made people,\ud uprooted from their original cultures, susceptible to ‘‘fundamentalist’’ forms of Isla

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“…Dessa forma, pesquisadores interessados em compreender mais profundamente o comportamento do consumidor têm lançado o olhar para a cultura de consumo, realizando estudos que articulam a questão da construção da identidade individual e coletiva a partir das práticas de consumo. Esses estudos incluem diferentes temáticas relacionadas ao consumo, tais como etnia e nacionalidade (ASKEGAARD et al, 2005;HIRSCHMAN et al, 2010), escolhas de compras como extensão do self (BELK, 1988), influência do capital cultural no consumo (HOLT, 1998), questão de gênero e sexualidade (HOLT e THOMPSON, 2004), decisão de consumo consciente ou de não consumo (SHANKAR et al, 2006;PEÑALOZA e PRICE, 1993), relação entre objetos de consumo e trajetória de vida (AHUVIA, 2005), manutenção da identidade religiosa (HIRSCHMAN et al, 2010; ROEMER e REUVENI, 2010), estágio de vida que passa pelo comportamento de adultos (KJELDGAARD e ASKEGAARD, 2006) e de grupos de Terceira Idade (BARNHART e PEÑALOZA, 2013;SCHAU et al, 2009). …”

Section: Construção Da Identidade a Partir Do Consumounclassified

“…Como visto, o processo de formação da identidade social dos indivíduos ou de um grupo de indivíduos pode se manifestar no comportamento de consumo, o que permite observar diferentes categorias sociais a partir da cultura de consumo (FIRAT e VENKATESH, 1995 Os estudos analisados permitiram verificar que a formação da identidade por grupos sociais e por domínios geográficos ocorre de forma emergente e dinâmica, a partir das relações pessoais e culturais, considerando os valores nutridos em seu contexto social (HOLT e THOMPSON 2004;ASKEGAARD et al 2005;ROEMER e REUVENI, 2010;HIRSCHMAN et al, 2010;HOLT, 1998 Estudos mais recentes sobre a tomada de decisão dos consumidores de Terceira Idade dão conta de temas tais como capacidade cognitiva (COLE et al, 2008;NASCO e HALE, 2009;WILLIAMS e DROLET, 2005), interesses e necessidades de compra (MYERS e LUMBERS, 2008;PETTIGREW et al, 2005) e lealdade e escolha de marca (LAMBERT-PANDRAUD e LAURENT, 2010).…”

Section: Práticas De Consumo Na Formação Identitáriaunclassified

Significados Do Lazer Na Terceira Idade: Um Estudo Interpretativo De Grupos De Seresta E Dança De Salão

ARAUJO¹

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This study investigates the meanings of leisure for the elderly people who attend a musical encounter and a ballroom dancing class. Specifically, the study investigates these consumers" experience of leisure group activities; and how they extract meaning from these experiences and from the social relationships that occur in these social spaces of leisure. In the context of this research, consumption is not seen only by its utilitarian nature, but it is rather understood in its symbolic aspects, as consumers create meanings in order to express their values, lifestyles, categories, social identities, and collective projects. By focusing on the symbolic dimension of consumption from the marketing perspective, this study is positioned as part of a line of research in marketing known as CCT -Consumer Culture Theory. In this context, this thesis is affiliated to the interpretive paradigm, departing from the subjective aspects of consumption to understand the dynamic relationships between the consumers" actions and the social and cultural meanings created. Methods of ethnographic inspiration -participant observation and indepth interviews -were used to conduct this study. These methods permitted to be part of the leisure experience lived by the elderly as a means of understanding the meanings attributed to the experience. Fieldwork included two groups of elderly people. The first group is a musical encounter group called Seresta. Participant observation covered a six-month period; 15 elderly participants were interviewed in-depth, plus the founder and leader of the group. The second group included the elderly that participated in ballroom dancing classes. Again, participant observation lasted for six months and in-depth interviews were conducted with 16 participants. Fieldnotes and transcripts of the interviews together permitted to extract the meanings assigned by older people to these leisure activities. First, each activity was analyzed separately. For each group, meanings emerged from the analyses. Then a cross-group analysis was performed. The results showed that,

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Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities

Cited by 46 publications

References 21 publications

Crescent marketing, Muslim geographies and brand Islam

Crescent marketing, Muslim geographies and brand Islam

Islamic encounters in consumption and marketing

Significados Do Lazer Na Terceira Idade: Um Estudo Interpretativo De Grupos De Seresta E Dança De Salão

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