Barley malt beer is the world's most consumed alcoholic drink and its industry represents a multibillion dollar international trade. Th e paper's main goal is to contribute with the analysis of this industry in terms of its international competitiveness and market structure. It utilizes the data regarding exports and imports for malted beer available in the International Trade Centre's Trade Map database and it refers to the period of ten years (2003)(2004)(2005)(2006)(2007)(2008)(2009)(2010)(2011)(2012). Th e method used to expose the industry's competitiveness and market structure consisted in the calculation of (i) Revealed Comparative Advantage (RCA); (ii) Relative Position of Market (RPM); (iii) Hirschman-Herfi ndahl index (HHI) and (iv) Net Export Index (NEI). Th e fi ndings show a high concentration for both the import and export markets and the detainers of the largest shares are: (1) the United States of America for imports and (2) Mexico, the Netherlands, Belgium and Germany for exports. It was possible to identify the players in the market structure based on exporters, importers and both importers and exporters, stressing their position in the market.Key words: international market structure, international competitiveness, malted beer
167Agric. Econ.-Czech, 61, 2015 (4): 166-178 Original Paper doi: 10.17221/189/2014-AGRICECON and (iii) macroeconomic (nation). With that in mind, the discussion will be undertaken on the mesoanalytic level, involving the barley malt beer. There are different indicators for a mesoanalytic view, according to Horn (1985). The trade theory says that a nation's competitive edge on specific sectors should be guided by the comparative advantage, according Ricardo and Heckscher-Ohlin. The comparative advantage says that the trade flows are the result of the efficiency differences in resource allocation among other nations. It concludes that the nations should specialize their production sectors of specific products for which they would have a greater efficiency (Horn 1985;Bojnec and Fertö 2009).One of the most often used indicators of the competitive edge on the international basis is the Revealed Comparative Advantage (RCA). The RCA was initially created by Balassa (1965) and modified by Vollrath (1991) to avoid any doubled registers for the country pairs. It is sustained by exports. The index reveals the relation between the coefficients of participation of a nation's exported product i and its total flow of exports, and the coefficient of participation of the world's exported product i and the total flow of exports worldwide, in the same period. Mathematically: