Bridging past and present entrepreneurial marketing research

Most, Fabian; Conejo, Francisco J.; Cunningham, Lawrence F.

doi:10.1108/jrme-11-2017-0049

Cited by 58 publications

(63 citation statements)

References 155 publications

(202 reference statements)

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“…While the insights attained are informative, future research might consider using quantitative techniques. Especially bibliometric ones, which can bridge past and present information sources (Most, Conejo, and Cunningham 2018). Understanding the magnitude and relative degree of begging’s different aspects vis-à-vis Denver’s growth, among others, will provide more comprehensive insights into the issues on hand.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver

Conejo

Wooliscroft

2019

Journal of Macromarketing

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This study explores indigence as a potential by-product of newly-formed markets, and inquires into the factors from which this indigence might develop. Both are addressed via historical research, in the context of 19th-century Denver, Colorado, U.S., using beggars as a proxy for the indigent. Data from period newspapers indicates that begging emerged concurrently with Denver’s 1858 foundation. By 1880 it reached significant proportions. Consistent with the literature, Denver begging derived from interrelated micro, meso, and macro factors: Immigration, venture failure, vice, economic reactivation, proletarianization, lack of social support, government policy, environmental degradation, racial discrimination, and personal choice. These ten factors mirror some of the issues still confronting Denver and other cities/countries today. We conclude that indigence does not necessarily result from personal flaws, nor is it an anomaly of otherwise well-operating markets. It can be a byproduct of larger, more complex market systems, exacerbated by the canons of laissez-faire economics. Historical marketing research enhances how current market issues are understood.

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Section: Limitations and Future Researchmentioning

confidence: 99%

Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver

Conejo

Wooliscroft

2019

Journal of Macromarketing

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“…Bibliographic coupling analysis is one of the most important bibliometric techniques [30,31]. This type of analysis allows identifying the knowledge structure of the field and its emerging topics [32].…”

Section: Analysis Of the Studiesmentioning

confidence: 99%

“…This type of analysis allows identifying the knowledge structure of the field and its emerging topics [32]. This analysis "identifies similarities between documents regardless of citation frequency" [30]. Thus, bibliographic coupling analysis "refers to the phenomenon that two authors cite the same article(s) in articles that these two authors have published" [33].…”

Section: Analysis Of the Studiesmentioning

confidence: 99%

Research Trends in the Measurement of Entrepreneurial Education: A Bibliographic Coupling Analysis

Pertuz¹,

Miranda²

2021

Teacher Education - New Perspectives

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The literature recognizes the importance of entrepreneurship for the development of students’ job skills and for the socio-economic development of the countries, however, there are mixed results regarding the impact of entrepreneurial education and few validated measures for its evaluation. According to the above, we conducted a bibliometric study related to trends in the measurement of entrepreneurial education. We performed a bibliographic coupling analysis to identify the most relevant publications in this field of study. We identified eleven research trends: (1) Entrepreneurial self-efficacy. (2) Entrepreneurial intention. (3) Entrepreneurship education in higher education institutions. (4) Entrepreneurial skills. (5) Individual and national level determinants of entrepreneurial activity. (6) Drivers of entrepreneurial intention. (7) Assessment instruments of entrepreneurial education impact. (8) University entrepreneurship education program. (9) Social impact of entrepreneurship education. (10) Pedagogies used in entrepreneurship education. (11) Effectiveness of entrepreneurial education. We suggest future lines of research based on the results of our study.

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“…Reviews of a body of literature, whether examining a particular field or a specific journal, typically follow one of two distinct methodologies. The first, using a qualitative approach, examines literature thematically to detect patterns that may provide future direction for the field (Most et al, 2018). This methodology falls victim to a number of the commonly known limitations of qualitative research, particularly the subjectivity of the process and the role of the researcher in the interpretation of findings (Most et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

“…The first, using a qualitative approach, examines literature thematically to detect patterns that may provide future direction for the field (Most et al, 2018). This methodology falls victim to a number of the commonly known limitations of qualitative research, particularly the subjectivity of the process and the role of the researcher in the interpretation of findings (Most et al, 2018). The second method, employing quantitative techniques, attempts to eliminate the influence of subjectivity.…”

Section: Introductionmentioning

confidence: 99%

The Journal of Wine Research: a 30-year bibliographic analysis

Lam

Feng

Treen

et al. 2020

Journal of Wine Research

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The Journal of Wine Research (JWR) has a near 30-year history of publishing varied articles examining aspects of viticulture, oenology and the international wine trade. The primary objective of this research is to examine the characteristics of literature published in the JWR through bibliographic analysis. The research utilises the Scopus database to identify the most productive authors, countries and papers published in the JWR since it was established in 1990. The total number of publications and citations are used to assess productivity, in terms of the number of publications, influence, and the number of citations of both authors and countries. Network maps were created using the VOSViewer software examining patterns of co-authorship, cocitation and keyword co-occurrence. The results indicate that the most prolific authors, in terms of the number of publications, are not necessarily producing the most profound research that gains traction through citations in the field. This study is helpful for prospective JWR authors, readers and editors who wish to understand the intellectual landscape of the journal in terms of the productivity and impact of different stakeholder groups and the noted trends of publications. The paper concludes by acknowledging limitations of the study and discussing implications for future authors.

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Bridging past and present entrepreneurial marketing research

Cited by 58 publications

References 155 publications

Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver

Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver

Research Trends in the Measurement of Entrepreneurial Education: A Bibliographic Coupling Analysis

The Journal of Wine Research: a 30-year bibliographic analysis

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