Bridging the gap between B2B and B2C: Thought leadership in industrial marketing – A systematic literature review and propositions

Neuhaus, Tina; Millemann, Jan A.; Nijssen, Edwin J.

doi:10.1016/j.indmarman.2022.08.006

Cited by 14 publications

(1 citation statement)

References 86 publications

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“…Service industries such as the laundry sector, in this case, Loudry Harfia, have their own challenges in maintaining the level of employee commitment. In an era, full of dynamic change, employee commitment is the key to ensuring smooth operations and consistent service quality (Neuhaus et al, 2022;Saebah et al, 2023;Zarei et al, 2022). Employee commitment is not something to be underestimated, especially in an industry like laundry where every small step can have a big impact on the overall customer experience.…”

Section: Introductionmentioning

confidence: 99%

The Role of Leadership and Discipline to Increase Commitment to Loudry Harfia Employees

Madiistriyatno,

Wahyuningsih

2024

AJEMB

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This study aims to understand the important role of leadership and discipline in increasing employee commitment at Loudry Harfia. Effective leadership and consistent discipline are key factors in creating a productive and committed work environment. In the context of the laundry industry, where quality of service and consistency in operations are critical, this role is becoming increasingly vital. This research approach includes an analysis of the relationship between leadership styles applied in organizations, applied disciplinary practices, and employee commitment levels. Through a deep understanding of these dynamics, this study aims to provide valuable insights for Loudry Harfia's management in improving the performance and commitment of their employees. The results of this study are expected to provide a better understanding of how strong leadership and consistent application of discipline can affect employee commitment, as well as provide practical guidance for management in optimizing their human resources to achieve organizational goals effectively. Thus, this research is expected to significantly contribute significantly to human resource development and performance management in service industries such as Loudry Harfia.

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Section: Introductionmentioning

confidence: 99%