2013
DOI: 10.1108/s2044-9968(2013)000006e009
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Bringing the World into our Classrooms: The Benefits of Engaging Students in an International Business Simulation

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Cited by 8 publications
(6 citation statements)
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“…We emphasize that this is a unique cross-cultural initiative that creates direct interaction between students in two different countries. We have also demonstrated that employers expect marketing graduates to have international awareness and exposure by the time they complete their degree (Kohler et al, 2013). Finally, the exercise challenges students to engage in experiential learning through the development of a new business suitable for the Indian market.…”
Section: Discussion On Challenges and Strategies For Successmentioning
confidence: 91%
See 1 more Smart Citation
“…We emphasize that this is a unique cross-cultural initiative that creates direct interaction between students in two different countries. We have also demonstrated that employers expect marketing graduates to have international awareness and exposure by the time they complete their degree (Kohler et al, 2013). Finally, the exercise challenges students to engage in experiential learning through the development of a new business suitable for the Indian market.…”
Section: Discussion On Challenges and Strategies For Successmentioning
confidence: 91%
“…In particular, teamwork with members from geographically and culturally dispersed backgrounds is a vital skill to meet the challenges of a global business environment. Students are better equipped for employment if they gain experience of navigating in international teams during their university education (Kohler, Fischlmayr, Lainema, & Saarinen, 2013). However, despite business schools’ strong focus on developing students’ cultural awareness and international ethos, many graduates do not feel able to understand and solve cross-cultural business challenges (Blasco, 2009).…”
Section: Introductionmentioning
confidence: 99%
“…Games and simulations are not just the teaching approach, but also an approach to research. Games and simulations have the advantage that students get experiential learning while being in a controlled environment (Fischlmayr, Lainema, & Saarinen, 2013). Many business simulations include ethical decision-making or decision-making under difficult conditions.…”
Section: Alternative Research Methodsmentioning
confidence: 99%
“…An interesting example is the ViBu simulation (Köhler et al, 2013), where teams of students work together as either part of a company that produces medical equipment or as part of a sub-producer company that produces parts for the medical equipment. In a simulated market place, students in the sub-producer teams have to ensure the continuation of their production process and offer their products to the medical company.…”
Section: Alternative Research Methodsmentioning
confidence: 99%
“…Some studies reveal that virtual cross-cultural teamwork has benefited students from different locations, cultures, and time zones [13]. Teamwork skills from different regions with culturally different backgrounds prepare individuals to face the challenges of a global business environment [14]. Students would be well equipped for a professional phase of their careers if they could collaborate with an international team during their educational phase [14].…”
Section: Introductionmentioning
confidence: 99%