“…This entails, in particular, rethinking perceptions of value conveyed to customers [109]. More specifically, whereas linear business models mainly gravitate around the ownership of products (value in exchange), CBMs are expected to focus on satisfying needs and on functionality (value in use), as well as the symbolic perception of enacting social roles by contributing to environmental protection (value in context) [113]. Furthermore, traditional business models should be redesigned, for example, in terms of collaborative partnerships and networks, lobbying, new activities (e.g., remanufacturing), logistics (e.g., warehouses and take-back systems), and consumer participation and incentives [12,39,114].…”