Football club in Indonesia income sources consist of
four sectors, ranging from sponsorships, television broadcasting
rights, sales of official club merchandise, and sales of match
tickets. Match tickets are one source of income for a professional
sports team. This study aims to determine the effect of price, game
attractiveness, and audience preference on the decision to buy
tickets for Persib Bandung home match in Liga 1Year 2019. The
data used in this study are primary data by distributing
questionnaires to 400 peoples. The sample selection used in this
study is a probability sampling method, with the Proposional
Stratified Sampling technique. The sample will be divided into
several categories based on the position of the stadium seating
stands chosen by the respondents. The criteria for respondents
determined by the researcher were ticket buyers for Persib
Bandung home matches in Liga 1 Year 2019. The analysis
technique used is multiple linear regression analysis. The results
obtained from multiple linear regression analysis are price, game
attractiveness, and audience preference simultaneously affect the
decision to buy tickets for Persib Bandung home match in Liga 1
Year 2019. Price and audience preference variables partially
influence the purchasing decision for Persib Bandung home
match tickets in Liga 1 Year 2019. However, game attractiveness
partially has no effect on the decision to purchase for Persib
Bandung home match in Liga 1 Year 2019. This research is
expected to be reference to choose which variable is better used in
future studies. For organizing committee, this research can be a
reference to increase sales of Persib match ticket sales in the
following year's competition.