Building Cellar Door Business through Accreditation — Victoria's Perspective

Jago, Leo Kenneth; Issaverdis, Jean-Pierre

doi:10.1108/eb008724

Cited by 11 publications

(6 citation statements)

References 3 publications

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“…The central hypothesis relates to the idea that consumption experiences with Vinho da Madeira (Lauroba, 1999) will have a significant impact on the global level of wine tourist satisfaction (Fazio et al, 1986), incorporating subjective achievements in their lives (Ryan, 2000). The measurement of satisfaction (O'Neill and Charters, 2000;Jago and Issaverdis, 2001) may represent the last step in the dynamic process of tourist behaviour analysis. • H3a: Tourist destination image affects global tourist satisfaction with the visit positively and directly.…”

Section: The Hypothesesmentioning

confidence: 99%

Wine Tourism and Visitors' Perceptions: A Structural Equation Modelling Approach

Sampaio

2012

Tourism Economics

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Wine tourism is emerging on an international level as a new product with significant economic potential and characteristics that may locate it in the paradigm of sustainable development. This paper analyses a specific wine tourism segment, Madeira wine tourism, in the global context of tourist consumer behaviour, through an examination of the perceptions of visitors to wineries. Specifically, the paper investigates the indirect influence of destination image construct on global tourist satisfaction, mediated by tourist wine involvement. A structural equation modelling (SEM) approach is used to develop and test conceptualized relationships between one exogenous and two endogenous constructs: tourist perceptions about the attractiveness of Madeira Island (destination image), tourist involvement in Madeira wine and global satisfaction constructs. The findings indicate that global tourist satisfaction is influenced directly by the tourists' level of wine involvement and indirectly by their image of Madeira Island. The policy implications of the results must be integrated into the international context of the wine tourism market segment in order to explore additional exchange profits from this economic activity, such as the impact of the country image and perceptions of the wine product on the promotion of wine tourism in Europe.

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Section: The Hypothesesmentioning

confidence: 99%

Wine Tourism and Visitors' Perceptions: A Structural Equation Modelling Approach

Sampaio

2012

Tourism Economics

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“…Further, wineries' ability to provide for visitors, for example, in the form of hospitality facilities, can be critical, not only for operations seeking to obtain commercial benefits, but also for visitors in search of a satisfying experience. O'Neill and Charters (2000, p. 114) and Jago and Issaverdis (2001, p. 18) emphasise the importance of visitor satisfaction with the cellar door experience in addition to just the quality of the wine product for gaining flow on benefits to the winery and wine region.…”

Section: Introduction and Literature Reviewmentioning

confidence: 99%

“…Thus the cellar door provides opportunities to build “strong emotional connections with the consumer”, a message “most wineries understand intuitively … , but many do not know how to put the principle into practice” (Nowak and Newton, 2006, p. 157). Studies conclude that cellar door visits offer the opportunity to build long‐term relationships (O'Neill and Charters, 2000; Nowak and Newton, 2006), increase wine sales (Gilinsky et al , 2003), improve cash flows (Jago and Issaverdis, 2001), and develop brand loyalty (Dodd and Gustafson, in Dodd and Bigotte, 1997).…”

Section: Introduction and Literature Reviewmentioning

confidence: 99%

Importance of tasting rooms for Canary Islands' wineries

Alonso

Sheridan²,

Scherrer³

2008

British Food Journal

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PurposeThe purpose of this paper is to explore the role of the tasting room for wineries from a re‐developing Spanish wine region, and identify the challenges winery owners currently face in their pursuit to market their wines through the tasting room.Design/methodology/approachBetween May and June of 2007 a total of 23 winery owners, managers and wine makers located in the Canary Islands were interviewed from a sample of 61 wineries identified in Tenerife and La Palma islands.FindingsThe findings confirm the vital importance of the tasting room as a marketing, branding, and educative vehicle for the wine product. Overall, wineries focus on the tasting room as a way to advertise and present their wines to visitors and passers by as part of a long‐term strategy, rather than as a way to make direct wine sales.Research limitations/implicationsIt is acknowledged that the sample of only 23 participating businesses may not be enough to make generalisations about the impact of the tasting room on wineries of the Canary Islands. However, the sample does provide useful insights into the benefits, issues and challenges of the tasting room in this context.Practical implicationsThe findings demonstrate the innovative and proactive spirit of winery management, including the push for quality and educating visitors, as key to survival and success in this very competitive industry. In this process, the role of the tasting room becomes critical to achieve those objectives.Originality/valueThe study provides new insights into the role of the tasting room in a Spanish wine region that has received very limited attention. The exploratory nature of this study also provides an avenue for future studies into an industry that is growing around a region's main income magnet: tourism.

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“…*Το 2010 δεν περιλαµβάνεται, καθώς η αναζήτηση έγινε στα µέσα του έτους Τα ζητήµατα που άπτονται των πωλήσεων στα πλαίσια του οινοτουρισµού µελετώνται από τους Beverland (1999) και Olsen and Thach (2008) ενώ άλλοι συγγραφείς προσεγγίζουν ζητήµατα στρατηγικής µάρκετινγκ και στρατηγικών εργαλείων (Jago and Issaverdis, 2001, Richardson and Dennis, 2003, Wargenau and Che, 2006, Barber et al, 2008. Επίσης, η εκµετάλλευση του διαδικτύου µελετάται από τους Murphy et al (2005) και τους Nowak and Newton (2008).…”

Section: 3unclassified

“…ασκούν επίσης σηµαντική επίδραση στη συνολική εµπειρία του οινοποιείου (Dodd, 1995, Morris andKing, 1998 , Jago and Issaverdis, 2001, O'Neill et al, 2002, Corkingdale and Welsh, 2003.…”

Section: τµηµατοποίηση βάσει δηµογραφικών και κοινωνικοοικονοµικών µεταβλητώνunclassified

Επιπτώσεις του “Τουρισμού Εμπειρίας Καταναλωτών” (Consumer Experience Tourism) στην καταναλωτική συμπεριφορά και στη στρατηγική μάρκετινγκ

Nella¹,

Νέλλα²

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Importance of tasting rooms for Canary Islands' wineries Ισπανία Alonso et al. British Food Journal 2008 Differences in tourism marketing strategies between wineries based on size or location Η.Π.Α. Barber et al. Journal of Travel and Tourism Marketing specific preferences and characteristics of wine tourists Ταϋλάνδη Batra Anatolia 2008 A survey method for identifying key drivers of guest delight Η.Π.Α. Crotts et al.

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Building Cellar Door Business through Accreditation — Victoria's Perspective

Cited by 11 publications

References 3 publications

Wine Tourism and Visitors' Perceptions: A Structural Equation Modelling Approach

Wine Tourism and Visitors' Perceptions: A Structural Equation Modelling Approach

Importance of tasting rooms for Canary Islands' wineries

Επιπτώσεις του “Τουρισμού Εμπειρίας Καταναλωτών” (Consumer Experience Tourism) στην καταναλωτική συμπεριφορά και στη στρατηγική μάρκετινγκ

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