Tourism to the Canary Islands is centred around competitively priced holidays focused on the sun and beach mass tourism experience. A restructure of the islands\u27 wine industry offers opportunities for developing new tourism alternatives based on gourmet products and traditional landscapes. This paper examines the potential of wine tourism from winery operators\u27 perspectives. Challenges to overcome in the development of a successful sustainable local wine tourism industry include the need for expansion of the destination image to reflect the region\u27s wine-making history and scenic qualities; a shift towards independent high-yield travellers; and reintroducing local produce in the mass tourism product

Purpose - Many studies underline the critical relationship between local communities and rural‐based industries. However, the dynamics of the relationship between wineries and local communities is rarely considered in research despite the importance of these links for rural communities. This paper investigates this dimension from the perspective of Canary Islands\u27 small wine growers. Design/methodology/approach - A total of 23 winery operations located on the islands of Tenerife and La Palma accept the invitation to participate in the form of face‐to‐face interviews. Findings - The level of participation and contribution to the community varies between operations, with some small family operations in particular limiting their external involvement, while others see it as a necessary and/or beneficial relationship. Most wineries in the study are active in their communities, participating in local events and employing local residents. However, generational changes that threaten both the wine business and tradition, or mass tourism leading to land value increases are critical challenges to the winery‐community relationship. Research limitations/implications - With over 200 largely small‐family wineries in the Canary Islands, it is acknowledged that the sample of wineries in this paper may not be representative of the region\u27s wine industry. Practical implications - The strengthening relationships between wineries and local communities for cultural events can build nostalgia for local wine production. This, in turn, appears to be vital for preserving the local wine culture and tradition by making winery ownership and work well‐regarded by the local community. Originality/value - To date limited research has been conducted on the redeveloping Canary Islands\u27 wine industry, particularly from winery operators\u27 points of view

While investigating the implementation of community-based tourism in least-developed countries (LDCs), the critical role of stakeholders in sustainable tourism development became apparent. External stakeholders, in particular, develop theory models and define policy for translation into the field yet there is little critical consideration of their role and influence. This article encapsulates insights achieved by the researchers at the interface of theory and practice in a challenging LDC setting

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Objective: To increase the positive and mitigate the negative health impacts of the mayor's draft transport strategy for London. Design: A rapid prospective health impact assessment (HIA) of the penultimate draft of the strategy, using a review commissioned by the regional director of public health; an appraisal of congestion charging; and a participatory workshop. Two audits of changes were performed to assess the impact on policy of the HIA process. Setting: Regional government policy development. Intervention: Recommendations from the rapid HIA were fed back into the drafting process. Main outcome measure: Changes (a) between the penultimate draft and the draft for public consultation and (b) between that and the final mayoral strategy. Results: The draft transport strategy published for consultation differed in a number of respects from the previous version. Almost all the recommendations from the HIA were incorporated into the final strategy. Significant changes included promoting sustainable travel plans for workplaces and schools; giving priority to infrastructure and services that benefit London's deprived communities; increased emphasis on promoting walking and cycling and reducing reliance on private cars; and a commitment to track the health impacts of the final strategy and its implementation. Specific additions included re-allocating road space. Conclusion: HIA was successful in influencing the transport strategy for London, resulting in several improvements from a health viewpoint. HIA is an effective method both for bringing about significant change in policy proposals and in increasing policy makers' understanding of determinants of health and hence in changing attitudes of policy makers.