Expanding the destination image: wine tourism in the Canary Islands

Abstract

Tourism to the Canary Islands is centred around competitively priced holidays focused on the sun and beach mass tourism experience. A restructure of the islands\u27 wine industry offers opportunities for developing new tourism alternatives based on gourmet products and traditional landscapes. This paper examines the potential of wine tourism from winery operators\u27 perspectives. Challenges to overcome in the development of a successful sustainable local wine tourism industry include the need for expansion of the destination image to reflect the region\u27s wine-making history and scenic qualities; a shift towards independent high-yield travellers; and reintroducing local produce in the mass tourism product

Implications of tourism development on islets: Ilot Bernaches, Mauritius, as a destination management case study

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Managing tourism decline: insights from the Isle of Man

“…Strategies which seek to more sustainably manage tourism de-growth and decline, ought therefore, to be considered by industry practitioners in such contexts. Practitioners could adopt some of the many strategies outlined in the literature for combating decline (Aitchison and Evans, 2003, Baum, 1998, Cooper, 1995, or revitalising destinations which have previously stagnated (Bull and Weed, 1999, Scherrer et al, 2009, Sedmak and Mihalic, 2008, Swann, 2010, Theuma, 2004.…”

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