“…• Data management solutions: The model highlights the importance of having a data platform (Shi, 2020) that facilitates the storage and organization of data in a centralized and efficient way. There has been research in this area (Navarro et al, 2000;Abdulaziz et al, 2015;Ramos et al, 2017), but there is generally little research in this field and there is a lack of centralized data repositories in the tourism sector, especially data lake repositories • Analytical techniques: The most commonly used analytical techniques in tourism research are identified. We obtain a wide range of analytical techniques, among which we can highlight: clustering (Feng et al, 2022), personalization (Gupta et al, 2022), collaborative-filtering (He, 2022), machine learning (Kayakus, 2022), recommender-systems (Julashokri et al, 2022), data-mining (Ma, 2022), text mining (Loureiro et al, 2022), natural language processing (Ray & Bala, 2021), or deep learning (law et al, 2019).…”