“…de Oliveira Santini et al, 2021;Goyal et al, 2016;Hutchinson et al, 2015;Stoyanov, 2020). The adoption of these tools by retail firms have given them competitive advantage and helps them meet business objectives in an efficient manner, by delivering value to all the stages of the supply chain from production to retail, and hence ultimately adding value to the bottom-line (Bai et al, 2021;Behera et al, 2021;Claro et al, 2021;de Oliveira Santini et al, 2021;Fei et al, 2010;Ghobakhloo et al, 2022a;Jung et al, 2021;Kim & Hu, 2021;Kumagai & Nagasawa, 2021;Mahadevan & Joshi, 2021;Monoarfa et al, 2021;Testa & Karpova, 2020;Wilkinson et al, 2021).…”