1998
DOI: 10.1016/s0024-6301(98)00073-9
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Building Successful Customer—Supplier Alliances

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Cited by 74 publications
(45 citation statements)
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“…According to Fig. 2, a well-defined conceptual framework is presented for SDCM [14] that takes the customer perspective and transforms the traditional purchasing focused flow of supply chain while taking goals from the TBL of the business [15]. It is stated that the sustainable value performance is a concept that needs to be defined from the customer sustainability dimensions as an output rather than the suppliers' perspective that results in creation of sustainable value proposition [14].…”
Section: B Sustainable Demand Chain As An Alternativementioning
confidence: 99%
“…According to Fig. 2, a well-defined conceptual framework is presented for SDCM [14] that takes the customer perspective and transforms the traditional purchasing focused flow of supply chain while taking goals from the TBL of the business [15]. It is stated that the sustainable value performance is a concept that needs to be defined from the customer sustainability dimensions as an output rather than the suppliers' perspective that results in creation of sustainable value proposition [14].…”
Section: B Sustainable Demand Chain As An Alternativementioning
confidence: 99%
“…Based on the research results, researchers were able to introduce and propose a conceptual framework with three integrative elements and propositions for the role of marketing in DCM to enable the linkage and relationships between marketing and SCM, as highlighted in table 1 [7]. In this case, the demand chain transformation at Heineken Company is examined in some major aspects including ECR with the form of category management, vendor management inventory (VMI) and early supplier involvement (ESI) as useful practices [9]. Moreover, many successful companies like Zara and Dell benefit from adoption of the DCM principles to their businesses [10] in order to increase their profitability and competitive advantage by close association of supply and customer elements such as product availability, delivery accuracy and responsiveness.…”
Section: A Demand Chain Managementmentioning
confidence: 99%
“…Demand chain management puts emphasis on the needs of the marketplace and 0957-4174/$ -see front matter Ó 2010 Elsevier Ltd. All rights reserved. doi:10.1016/j.eswa.2010.10.012 designing the chain to satisfy these needs of downstream operations which is triggered by the suppliers/manufacturers and working backward (Vollmann & Cordon, 1998). The main components of demand management are demand creation, communication, supply planning and order management which is in strategic, tactical and operational level (Thomas, 2004).…”
Section: Related Studiesmentioning
confidence: 99%