Building trust in e-banking and its effect on positive word-of-mouth advertising

Shaemi, Ali; Saneian, Zahra Sadat

doi:10.5267/j.msl.2014.3.016

Cited by 3 publications

(4 citation statements)

References 34 publications

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“…By building trust in eWOM advertising, companies give consumers the opportunity to believe in their information (Shaemi and Saneian, 2014). In Shaemi and Saneian’s study, it was shown that a consumer’s positive online experience encouraged positive WOM, which, in turn, increased trust in the company.…”

Section: Research Backgroundmentioning

confidence: 99%

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

Konstantopoulou

Rizomyliotis

Konstantoulaki

et al. 2019

IJOA

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Purpose Under Saudi Vision 2030, there is a forthcoming raise of support to small- or medium-sized enterprises (SMEs) from the current 20 per cent of GDP to 35 per cent; thus, SMEs’ access to finance is becoming easier. At the same time, the cosmetics retail industry is expected to rapidly grow further in the next few years, on account of the already mounting demand and easy availability of cosmetics through online channels. The purpose of this study is to explore the use of beauty Instagram influencers in advertising as a tool to increase competitiveness for SMEs. Design/methodology/approach An exploratory research design was used and in-depth interviews were conducted to get a better understanding of female Saudi young adults’ perceptions with regards to trust towards Instagram influencers, electronic word of mouth (eWOM) and advertising. Findings SMEs can benefit greatly from eWOM in their quest for competitiveness. Therefore, when a beauty influencer on Instagram advertises a product to SMEs followers this leads to increased awareness and purchase intention. The findings indicated that the participants are quite sceptical when receiving reviews or promotion from beauty influencers on social media, as they rarely regard them as authentic. Moreover participants seem to trust influential beauty Instagrammers when they had a positive experience with the influencer before. Trust, honesty and authenticity were important factors that increase the impact of eWOM. Originality/value This paper offers an in-depth understanding of the use of Instagram advertising and eWOM in a rapidly developing industry and explores these as key communication pathways for modern SMEs in their effort to achieve resilience and competitiveness.

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Section: Research Backgroundmentioning

confidence: 99%

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

Konstantopoulou

Rizomyliotis

Konstantoulaki

et al. 2019

IJOA

View full text Add to dashboard Cite

show abstract

“…The result provided evidence of the relationship that exists among the perceptions, the personal characteristics of the respondents and the organizational characteristics of their banks. Abadi and Nematizadeh (2012), Ahmadi and Afrouzi (2012), Azad, Abbaszadeh, Rikhtegar and Asgari (2013), Azad, Seyedaliakbar, Mousavirad and Mousavirad (2013), Esmaeili, Nazarpoori and Najafi (2013), Sanayei & Saneian (2013), Zadeh, Zangeneh and Azad (2014), Asgari, Ahmadi, Shamlou, Farokhi and Farzin (2014), Esmaeili and Horri (2014), Alikhani and Davarzani (2014), Shaemi and Saneian (2014), Yousefi and Nasiripour (2015), Arayesh (2015).…”

Section: Hussien and Abd El Aziz (2013) Egyptmentioning

confidence: 99%

“…Poon (2007) Characteristics Such as cost reduction, income increase and customer satisfaction which have motivated several organizations to benefit from competitive advantage resulting from electronic commerce. Shaemi and Saneian (2014) Reliability Refers to the extent to which a user believes that he or she can rely on the Ebanking service provided and feel satisfied with it. Lee & Lin (2005) Size…”

Section: Appendixmentioning

confidence: 99%

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A Short Review of the Electronic Banking System

Khan

2019

RBS

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The necessity of E-Banking services with the new generation’s lifestyle today is reached at different levels of technology innovations. This paper aims at directing and contributing to E-Banking by exploring and analyzing the current situation of commencement on E-Banking and its acceptance confidently. This paper presents an intensive summary review of a doctorate research by the author about E-Banking acceptance in the Kurdistan Region of Iraq in which 38 studies among 110 published papers were selected on E-Banking between 2002-2016. The studies seek to draw reliable conclusions from their data to identify the influenced factors on the acceptance and adopting of E-Banking system. To analyze the capacity and results of these studies, an analysis was conducted on the most influenced factors, powerful acceptance theories employed in these studies, thesample unit, respondent size and the location of the investigation. The results showed that the factors of security, perceived ease of use and trust had the higher frequencies among the others. The most used model in these studies was TAM model with a great satisfaction results by the researchers and bank institutions. The respondents of these studies were between 44 and 3000 and the major sample unit is bank customers and the majority of studies were from Iran, which are 13 studies. It was found that other theories (UTAUT and UTAUT 2) were less attractive to researchers in their studies. Therefore, the most results are based on the outcomes of TAM models. However, there are limitations of the outcomes by this study for reviewing limited papers, someshortcomings in constructing the links between the E-Banking channels with the influenced factors and there is supremacy of the higher frequency of using TAM on the results. Further works are recommended to study security, perceived ease, and trust using (UTAUT and UTAUT 2) in the countries with large population strata.

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Building trust in e-banking and its effect on positive word-of-mouth advertising

Shaemi¹,

Saneian²

2014

10.5267/j.msl

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Nowadays, new technologies have changed the way of serving customers in many service organizations including banking industry. The importance of websites and their exclusive characteristics in presenting various kinds of services to the bank customers has increased. This paper presents a compound model to investigate the effect of traditional and online elements on customers' trust in electronic banking and word of mouth advertisement. For this purpose, a standard questionnaire based on Likert segmentation has been used and 384 customers of Shiraz Mellat bank branches have been tested, randomly. Using structural equation modeling, the study shows that both traditional characteristics of bank and website characteristics rather have positive effects on customers' trust in electronic banking, which increase word of mouth advertising, positively.

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Building trust in e-banking and its effect on positive word-of-mouth advertising

Cited by 3 publications

References 34 publications

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM

A Short Review of the Electronic Banking System

Building trust in e-banking and its effect on positive word-of-mouth advertising

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