The article develops an argument for the control of commercial and political advertising in the United States and a return to a journalism of public setvice and in support of democratic principles of communication.Based on a number of previous studies, the author describes and analyzes the impact of a business culture on the traditional role of the media, the expectations of journalism, and the rights of citizen to be informed by a range of ideas and in the spirit of a democratic existence.The future of modern society and democracy is plagued by major contradictions behveen neo-conservative (neo-classical) economic policy and the values of rational, social-democratic planning for the general welfare. Advertising is one source of these contradictions and exacerbates them through structural and overt forms of censorship. Unchecked, advertising has the potential to undermine and erode democratic practice. Thus, societies developing market economies and democratic political reforms would be well served by carefully considering and regulating the impact of advertising on their culture, media systems, and political practices.Advertising censorship must be viewed in psychological, ideological, cultural, political, social, and economic terms. In each sphere, advertising exerts different kinds of censoring pressures that undermine democratic practices and threaten democratic reforms and institutions. This article reports the results of several research projects by the author and others that examine advertising's adverse effects on U.s. American democracy.Globally, the political interests of the corporate elite and the political right are in the ascendancy with neo-conservative policies creating trends toward smaller, less powerful, and less protective government and an increasingly deregulated business environment. Indeed, under these political circumstances, calling for increased regulation of advertising might seem passe. No doubt, advertising is an essential component of the production, promotion, and distribution of goods in a market economy. Nevertheless, some advertising practices so threaten democratic institutions that some steps to regulate them must be taken. When neo-conservatives block or kill funding for public goods such as media, political campaigns, and schools, the ensuing over-reliance on advertising revenues shifts power from the public to corporations and wealthy elites.
Theoretical FoundationsNot individual advertisements -which may be deceptively simple and often disarming -but the system of advertising must be addressed to understand corporate authority. The power of advertising is at once psychological, ideological, and economic. It addresses individuals, sows consumerist mythologies, and is an essential component of the political economy of corporate capitalism and its relation to state and media.Still, it is important to avoid historical and cultural reductionism. The studies reported here relate to the particular historical situation of the United States and its specific political and media envi...