2004
DOI: 10.1177/0196859904264686
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Business, Advertising, and the Social Control of News

Abstract: This study demonstrates how businesses employ their advertising to socially control and thus censor viewpoints they do not like. In 1970-71, when the University of Iowa student newspaper the Daily Iowan (DI) started advocating anti–Vietnam War, feminist, and antigovernment positions, businesses withdrew a substantial amount of advertising, which caused the newspaper to lose money. This led to internal pressure within the paper to change content and staff. The newspaper’s board refused to let these pressures af… Show more

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Cited by 19 publications
(11 citation statements)
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“…Advertisers do not only represent a potential threat to independent journalism in affluent media markets in Europe and North America (Craig, 2004), but also in for instance Uganda (Khamalwa, 2006) and Kenya, where 'negative stories are not run in order to protect revenue' (IREX, 2008, 276). In Nigeria, the oil industry is a major incentive for journalistic self-censorship -probably more so than unfortunate media laws, according to Anya Schiffrin (2009).…”
Section: Self-censorship In the African Mediamentioning
confidence: 99%
“…Advertisers do not only represent a potential threat to independent journalism in affluent media markets in Europe and North America (Craig, 2004), but also in for instance Uganda (Khamalwa, 2006) and Kenya, where 'negative stories are not run in order to protect revenue' (IREX, 2008, 276). In Nigeria, the oil industry is a major incentive for journalistic self-censorship -probably more so than unfortunate media laws, according to Anya Schiffrin (2009).…”
Section: Self-censorship In the African Mediamentioning
confidence: 99%
“…A more recent study of the financial data of a newspaper that took an anti-war stance during the Vietnam War shows that it had lost 27,000 inches of advertising despite the fact that it was the best advertising vehicle to reach its audience of 20,000+ readers. The study demonstrates that when newspapers take unpopular stands, businesses will use their advertising to censor them (Craig 2004). …”
Section: The Decline Of Ideological Competition In Newspapersmentioning
confidence: 98%
“…Media scholars within the field of political economy tend to believe that businesses use all means, such as advertising, to assert control over news directly and through self-censorship (Craig, 2004;Croteau & Hoynes, 2001). In this specific case the wall between news and business might be more imaginary or porous than journalists or the owner want to admit, though not subject to the most blatant forms of special treatment or self-censorship.…”
Section: Implications For Societymentioning
confidence: 99%