Discourse analysis comparing US newspapers' news-coverage of Polish and South Korean labor disputes demonstrates some of its ideological aspects. Like Herman and Chomsky's (1988) analyses of other US foreign correspondence, it shows the `us-them' dichotomy and anti-communist filter in operation. The comparison also reveals the pro-management/anti-labor framework that operates in the South Korean case. The authors argue that this framework is the root of the anti-communist filter.
This study demonstrates how businesses employ their advertising to socially control and thus censor viewpoints they do not like. In 1970-71, when the University of Iowa student newspaper the Daily Iowan (DI) started advocating anti–Vietnam War, feminist, and antigovernment positions, businesses withdrew a substantial amount of advertising, which caused the newspaper to lose money. This led to internal pressure within the paper to change content and staff. The newspaper’s board refused to let these pressures affect the newspaper’s staff. The study analyzes the paper’s content, board minutes, and financial data as well as interviews former DI staff and Iowa City businessmen.
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