Business analytics of an agricultural higher education institution

Abstract

The article studies domestic and foreign papers and defines the main tendencies of applying business analytics in business management. The information volume and change space is expected provide for tenfold increase in 3 years. The success of management decisions will depend on the speed of response to new technological opportunities and quality analysis using modern systems. The experience in modern tools of business analytics application in the field of running business and entrepreneurship is investigated. The expediency of business analytics tools and methods application and mechanisms of business processes optimization in management organization of an agricultural institution of higher education is proved. Business analytics tools that can be used to monitor the activities of agricultural institution of higher education were identified. The online visualize and BI-platform Tableau Public were used to analyze the market of agricultural education services according to various competitiveness criteria. The ability to import data from online sources and various document formats, the ability to simultaneously visualize several criteria using different forms of data presentation and filters, as well as instant automatic changes in analytics when changing data are the advantages of using these tools. The algorithm of competitive strategy in the BP Simulator business process simulator is developed. It includes six stages of development: studying the educational services market and defining the needs of consumers of various groups of stakeholders; identification of leaders in the educational services market; identification of strengths and weaknesses of competitors; self-analysis of the institution running, identification of its own strengths and weaknesses; differentiation of services in order to create a unique service; designing a competitive strategy. Key words: business analytics, business process, institution of higher education, competitiveness, internal quality management system, educational services market, student, stakeholders.