2018
DOI: 10.1163/1871191x-13040000
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Business Diplomacy Strategies and Instruments: Biotechnology Companies Promoting GMOs in Mexico

Abstract: Summary Business diplomacy emphasizes engagement with stakeholders to shape the environment to favour business interests. This article recognizes that multinational corporations (MNCs) play a relevant role in the international arena, dealing with governments and other non-state actors by means of business diplomacy. Biotechnology companies, in particular, bargain with government representatives for commercialization, deregulation or intellectual property enforcement. In order to advance their economic and busi… Show more

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Cited by 4 publications
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“…Their effectiveness varies across industries and situations. Pantoja (2018) emphasizes adapting to domestic market characteristics in biotechnology and the importance of both proactive and reactive strategies.…”
Section: Corporatementioning
confidence: 99%
“…Their effectiveness varies across industries and situations. Pantoja (2018) emphasizes adapting to domestic market characteristics in biotechnology and the importance of both proactive and reactive strategies.…”
Section: Corporatementioning
confidence: 99%
“…A recent study points to four leading instruments: competitive intelligence, relationships with host stakeholders, management of corporate reputation, and lobbying (Egea et al, 2020). Another investigation in the biotechnology sector proves the importance of adapting business diplomacy tools by industry and the specific circumstances of the company and the local market (Pantoja, 2018). The authors emphasise using a comprehensive approach to long-term goals without neglecting proactive and reactive actions.…”
Section: International Business Diplomacymentioning
confidence: 99%