Business E-Commerce Strategy to Increasing Profits

Abstract

This study aims to identify the strategies used by e-commerce companies in marketing their products. So that in marketing the product can have appeal by using methods such as advertising, packaging a product and others. In the end e-commerce can do product marketing in accordance with market desires and have more appeal in the eyes of consumers, so this study wants to explain the impact of corporate strategy in marketing products, namely increasing market interest in a product. This research used study methods the literature in which the author looks for reference theory that is relevant and in accordance with the problem raised. The reason the author adopts this title is because as we all know that there are many e-commerce companies that exist today and lately many people talk about it. The results obtained in this writing are knowing how a company makes a selection of strategies in determining market promotion, packaging, or targeting. But here the author found several business strategies that are often used by several e-commerce, namely content marketing, sales chat, target marketing, discounts, free shipping, and competitive prices. This is done because the purpose is to attract the attention of consumers to buy products offered

Innovative Marketing in Fashion E-commerce

“…Because of the large opportunities to market products through websites, various studies on ecommerce website design have been carried out. For example, studies about web-based ordering system design for goods in manufacturing companies and e-commerce strategies in business to increase profits [2,3]. This research is a continuation of two previous studies that have been conducted.…”

Cashback and Split Payment as an E-Commerce Marketing Strategy from the Perspective of Islamic Ethics

“…The development of technology and the large number of internet users in Indonesia have made buying and selling online, or what we often know as e-commerce, increasingly in demand by consumers (Setiawan et al, 2020). Companies that carry out e-commerce activities, whether incorporated in marketplaces or independent e-commerce, have their marketing strategies to maximize profits and compete with competitors (Aria & Fajriansyah, 2019). Several companies, especially large marketplaces, have a marketing strategy in the form of price discounts, discounted shipping costs, free shipping, gifts for minimum orders, and cashback with several requirements and points for each purchase (Shehu et al, 2020;Yang et al, 2021).…”