This study aims to identify the strategies used by e-commerce companies in marketing their products. So that in marketing the product can have appeal by using methods such as advertising, packaging a product and others. In the end e-commerce can do product marketing in accordance with market desires and have more appeal in the eyes of consumers, so this study wants to explain the impact of corporate strategy in marketing products, namely increasing market interest in a product. This research used study methods the literature in which the author looks for reference theory that is relevant and in accordance with the problem raised. The reason the author adopts this title is because as we all know that there are many e-commerce companies that exist today and lately many people talk about it. The results obtained in this writing are knowing how a company makes a selection of strategies in determining market promotion, packaging, or targeting. But here the author found several business strategies that are often used by several e-commerce, namely content marketing, sales chat, target marketing, discounts, free shipping, and competitive prices. This is done because the purpose is to attract the attention of consumers to buy products offered