BUSINESS INNOVATION IN MICRO, SMALL, MEDIUM ENTERPRISES (MSMEs) (CASE STUDY ON PUTZA COFFEE SHOP)

Abstract

(MSMEs) as a strategic force in accelerating regional development. In this connection, especially the micro business sector indeed occupies a strategic position in development as a safety belt, because the growth of MSMEs is increasing every year. Micro, Small and Medium Enterprises have an important position, not only in the absorption of labor and the welfare of the people in the regions, in many ways they become the glue and blocker of social problems. In this regard, efforts are needed to foster a conducive climate for the development of MSMEs in accelerating regional development. Placing micro, small and medium enterprises as the main target of development must be based on commitment and good coordination between the government, businessmen and non-business institutions and the local community by implementing an aggressive strategy based on economic networks (Partnerships); Developing micro, small and medium enterprises as a whole by how to provide positive and real support for the development of human resources (entrepreneurship training), technology, information, access to financing and marketing, Expansion of the export market, is an indicator of success in building a people-based business climate.

Creation of Micro Market Structure in MSMEs in Review of Social Entrepreneurship Involvement, Government Policy and Empowerment

“…On the other hand, economic advancement and the growth of MSME can be impeded by an inefficient market structure. For MSMEs to grow economically, increase market access, and lower transaction costs, an effective market structure is necessary (Risnawati et al, 2022). On the other hand, economic growth and the development of MSME might be impeded by an inefficient market structure (Georgescu et al, 2022).…”

Human Capital and Performance of Micro, Small and Medium Enterprises: A Literature Review

“…Micro, Small and Medium Enterprises (MSMEs) play an important role in the economy by contributing to various sectors in the life of a country, namely: economic growth ( (Suparji, 2021); (Natalia Arta Malau & Teguh Pamuji Tri Nur H, 2022)); job creation (Kakkar & Kumar, 2020); reducing regional and social inequality (Hayati & Fatarib, 2022); national income, improving living standards, and increasing national economic competitiveness and resilience (Shetty & S., 2022); bridging the gap between urban and rural development (Dwi Nata et al, 2022); accounts for most of the country's GDP and attracts foreign direct investment (Lamba & Jain, 2021); adaptability to survive economic downturns (Syal, 2015); reducing income inequality among the population (Rekha & Jain, 2022); increasing productivity through investment and technological change, and having advantages in terms of flexibility compared to large companies (Risnawati et al, 2022); and MSMEs are the main source of supplies and support services for large businesses (Nasser, 2022). This important contribution of MSMEs needs to be supported by competent human resources for the development of MSMEs so that MSMEs become more competitive, innovative and can enter the global market where MSMEs have various challenges that must be addressed in order to progress and develop.…”

Financial Literacy and Performance of Micro, Small and Medium Enterprises: A Literature Review

“…MSMEs are important contributors to global economic development, representing 90% of businesses worldwide (Pedraza, 2021). MSMEs contribute to developing the regional economy because the number of MSMEs in the regions has increased (Risnawati et al, 2022). The significance of MSMEs is increasingly being recognized because the number of MSMEs is more than 90% of commercial companies (Mhlongo et al, 2023).…”

“…MSMEs contribute to increasing income through increasing GDP, output, production and consumption (Nandeeswaraiah & Ramana, 2019). MSMEs play a role in increasing income through investment, technological changes and flexibility compared to large companies (Risnawati et al, 2022). MSMEs contribute to increasing incomes through job creation and innovation, accounting for the majority of businesses worldwide (Restrepo-Morale et al, 2017).…”