“…Toro-Jarrín, Ponce-Jaramillo, & Güemes-Castorena (2016) also argued that Business Model Canvas identifies essential parts of the business, the simplicity of its application makes it more acceptable and disseminated. Furthermore, Lima & Baudier (2017) states that BMC is expected to not only be able to improve organizational performance, enhance the ability of entrepreneurs to communicate, and innovate their business models but also as tools that are adapted for visualization, decision making, creative thinking, collaboration, and reflection.…”