“…The business model is described as how an organization creates, delivers, and capture value and was introduced by Osterwalder, Pigneur, and Clark (2010); it enables a firm to successfully implement its strategy (Romero, Sánchez, and Villalobos, 2017). The business model canvas comprises nine basic building blocks, namely; the customer segment, value proposition, channel distribution, customer relationships, key resources, key activities, key partnerships, revenue streams, and cost structure.…”