“…However, the possibility of obtaining the result in terms of CE is based on a long‐term process of redesigning, repairing, reusing, remanufacturing, refurbishing and recycling (Geisendorf & Pietrulla, 2018; Geissdoerfer et al, 2017; Hazen, Mollenkopf, & Wang, 2016). An overall legitimation process must be taken into account (Biloslavo, Bagnoli, Massaro, & Cosentino, 2020; Reuber & Morgan‐Thomas, 2019). This aspect leads to the first definition of sustainability linked to a balance among economic performance, social inclusiveness and environmental resilience for future generations (Massaro, Bagnoli, & Dal Mas, 2020).…”