2023
DOI: 10.1108/jcom-02-2023-0027
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Business models for communication departments: a comprehensive approach to analyzing, explaining and innovating communication management in organizations

Ansgar Zerfass,
Jeanne Link

Abstract: PurposeThe question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications compete internally with other functions (e.g. marketing and human resources (HR)) for budgets and staff. This article fills the gap by applying the business model concept, an established approach from management theory and practice, to communication units.Design/methodology/approachBased on an interdisciplinary l… Show more

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Cited by 2 publications
(2 citation statements)
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“…With this in mind, Zerfass and Link (2023) seek to use a business model approach to enable a more holistic view of communication units. Extant literature refers to different definitions and frameworks for business models.…”
Section: Toward a Holistic Perspectivementioning
confidence: 99%
See 1 more Smart Citation
“…With this in mind, Zerfass and Link (2023) seek to use a business model approach to enable a more holistic view of communication units. Extant literature refers to different definitions and frameworks for business models.…”
Section: Toward a Holistic Perspectivementioning
confidence: 99%
“…Zerfass and Link (2023) advocate the Communication Business Model (CBM) as the best approach here. Development includes various elements each distinguished by a relevant sub-model that describes them in greater detail.…”
Section: The Cbm Approachmentioning
confidence: 99%