We consider how the student recruitment process might be improved to optimize performance with particular reference to the clearing process. A Design Science Research (DSR) methodology was used which entails learning through artefact production and data was collected from interviews, observation and document analysis. The logic of the clearing process was modelled using a process-oriented modelling technique. An 'As Is' clearing process model was created to analyze the process, and a 'To Be' clearing process model developed. The improved model has been verified by domain experts and promises to enhance the clearing process in terms of cost saving and resource utilization.