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Business processes are increasingly recognised as the key to competitive survival. The important opportunities inherent to this invisible economic asset are the foundations of process centred management.Simulation of business processes creates added value in understanding, analysing, and designing processes by introducing dynamic aspects. It provides decision support by anticipation of future changes in process design and improves understanding of processes.

This paper describes the results of a large-scale live pilot test of an HbbTV multicamera application. In this pilot test, carried out during an association football match, the interactions of 6203 user devices with the application were logged. An exploratory statistical analysis was performed on the dataset, to better understand the behavior of the users on the application. The analysis yielded conclusions that can be useful to those seeking to build a successful multicamera service, with insights on issues of suitability of program genres, multicamera content selection, audience segmentation, and the structure of data stream traffic.

In this paper we present our results from a research project on multicamera HbbTV applications, the TV-RING project, and situate these results as part of a broader push towards the development of innovative media experiences for TV audiences. The main lessons learned in the framework of this project are outlined, with special attention paid to principles of usability, insights on the user experience, and recommendations for the selection of multicamera content. These results were generated as the output of a usercentered design and experimentation process, involving requirements elicitation, iterative prototyping and large-scale live pilots. Finally, we sketch how immersive media can address current issues as regards the user experience raised by TV-RING, and introduce related ongoing work in the ImmersiaTV project on broadcast omnidirectional video.