“…Current viewpoints of SC relate to a great extent to e-commerce (Strader et al, 1999;Breen and Crawford, 2005;Power, 2005), human resource management (McAfee et al, 2002;Gowen and Tallon, 2003), operation analysis (Khoo and Yin, 2003;Wang et al, 2004), logistics (Skjoett-Larsen, 1999;Yao, 2005) and marketing (Flint, 2004;Pitta et al, 2004). The popularity of SC considerations possibly refl ects on the everhectic and ever-complicated business life.…”