Business use of the internet: Strategic decision or another bandwagon?

McBride, Neil

doi:10.1016/s0263-2373(96)00074-6

Cited by 57 publications

(32 citation statements)

References 4 publications

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“…The survey data confirms the adoption of the Internet by a majority of minority-owned businesses, which is comparable with a number of global studies whereby business owners are opting for designated company websites (British Columbia, 2001;Lowndes, 2002;McBride, 1997). Additionally, there has been much debate regarding the viability of brick-and-mortar versus exclusive Internet businesses.…”

Section: Resultssupporting

confidence: 81%

“…As echoed in earlier studies (British Columbia, 2001;Donner, 2006;Lowndes, 2002;McBride, 1997), the survey revealed that minority-owned businesses use the Internet for a variety of purposes that include marketing, advertising, and selling products and services; disseminating company information; and communicating via e-mail to customer base, suppliers, and investors.…”

Section: Resultsmentioning

confidence: 72%

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A Review of Internet Usage Among Minority-Owned Businesses in the United States

Lownes-Jackson

Guy

2010

InSITE Conference

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This study conducts a review of Internet usage among minority-owned businesses in the United States. The National Directory of Minority-Owned Business Firms was used to develop a national sampling frame in which 483 businesses were selected to participate in this study. An online survey containing a mixture of Likert scale, multiple choice, and yes/no questions was deployed on September 30, 2009 thru November 25, 2009. The findings indicate that a large percentage of the minority-owned businesses are using the Internet for economic opportunities which include marketing, advertising, and selling products and services, and disseminating company information.

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Section: Resultssupporting

confidence: 81%

Section: Resultsmentioning

confidence: 72%

A Review of Internet Usage Among Minority-Owned Businesses in the United States

Lownes-Jackson

Guy

2010

InSITE Conference

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“…At the individual page level, management faces numerous decisions. Social pressures and bandwagon effects often drive management decisions to have a Web site, built on fashion and fad rather than addressing management goals (McBride, 1997;Murphy, Olaru, Schegg, & Frey, 2003). Artists or IT professionals may build pages according to creative whim, blindly deciding the number of links on a page, the type and style of links, format for information, positioning on the page of various elements and use of images.…”

Section: Realizing Web Site Goalsmentioning

confidence: 99%

Using Server Log Files and Online Experiments to Enhance Internet Marketing

Hofacker¹,

Murphy²

Contemporary Research in E-Marketing, Volume 1

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“…Consistent with offline performance measures, web metrics have to relate to objectives as established in a web strategy. However, due to the newness of the medium many companies at least initially lacked clear Internet objectives [20,21]. Compared to offline operations, the availability of data was much less of a problem.…”

Section: Clickstream Data As Web Metricsmentioning

confidence: 99%

Website optimization with web metrics

Weischedel

Huizingh

2006

Proceedings of the 8th International Conference on Electronic Commerce the New E-Commerce: Innovations for Conquering Current B

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Web metrics are the measures that reflect how customers are using a website. Companies use these metrics for further improvement of their website. Although most companies today are engaged in website optimization, the actual use of web metrics is a relatively unexplored area. In this paper we address this topic by first reviewing the strengths and weaknesses of the most important source of web metrics (web logs) and then conducting an extensive case study. The literature review revealed a number of serious limitations to the collection and use of web log data. In the case study we interviewed both marketing and IT managers of a major US networking solutions company to explore how they use web metrics for website optimization projects and try to overcome weaknesses.We have found that the various data sources fulfil different purposes: clickstream data enable managers to answer 'when' and 'what' questions, customer surveys 'why' and 'how' questions, and external data to make competitor comparisons. Critical issues involve the lack of industry standards, the volume of data, and the need to supplement clickstream data with qualitative information. Managers highly regard web metrics and are eager to learn how to increase the use of this underutilized data source on online customer behaviour. Category J.1 Business General TermsManagement; Measurement; Theory.

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Business use of the internet: Strategic decision or another bandwagon?

Cited by 57 publications

References 4 publications

A Review of Internet Usage Among Minority-Owned Businesses in the United States

A Review of Internet Usage Among Minority-Owned Businesses in the United States

Using Server Log Files and Online Experiments to Enhance Internet Marketing

Website optimization with web metrics

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