“Buying” Corporate Social Responsibility: Organisational Identity Orientation as a Determinant of Practice Adoption

Wickert, Christopher; Vaccaro, Antonino; Cornelissen, Joep

doi:10.1007/s10551-015-2740-z

Cited by 45 publications

(31 citation statements)

References 78 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In other words, would existing CSR walk remain unchanged or would increasing organizational costs lead to an abandonment of extant practices, in favour of more symbolic and relatively cheaper CSR talk? Here, research could also distinguish between different forms of growth, which could be organic, or through mergers and acquisitions (Wickert et al, ), and for instance use quantitative approaches based on panel‐data.…”

Section: A Size‐aware Research Agenda For Csr Engagementmentioning

confidence: 99%

Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost

Wickert

Scherer

Spence

2016

J Management Studies

Self Cite

313

253

View full text Add to dashboard Cite

In this paper we address two interrelated research gaps in the Corporate Social Responsibility (CSR) literature. The first results from a lack of understanding of different patterns of CSR engagement with respect to CSR talk (impression management and the creation of symbolic images and documentation) and CSR walk (substantive implementation of CSR policies, structures and procedures). Related to this, the second gap concerns limited knowledge about the influence of firm size on CSR engagement. We develop a conceptual model that explains differences in CSR talk versus walk based on organizational cost and firm size. This allows us to theorize the antecedents of what we call the large firm implementation gap (large firms tend to focus on communicating CSR symbolically but do less to implement it into their core structures and procedures) and vice versa the small firm communication gap (less active communication and more emphasis on implementation). Our model expands a new theoretical understanding of CSR engagement based on as yet underemphasized firm‐level antecedents of CSR, and opens up several new avenues for future, and in particular comparative, research.

show abstract

Section: A Size‐aware Research Agenda For Csr Engagementmentioning

confidence: 99%

Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost

Wickert

Scherer

Spence

2016

J Management Studies

Self Cite

313

253

View full text Add to dashboard Cite

show abstract

“…However, recent fashion studies about sustainability marketing focus too much on the large high-profile brands such as The Body Shop [16], Marks and Spencer [14], H&M [17], which in turn, lacking the generalization of the findings for SMEs. Few attempts to develop the theoretical model of sustainability for SMEs [6], [18].…”

Section: Introductionmentioning

confidence: 99%

The Challenges for Sustainability Marketing Approach: An Empirical Study in Vietnamese Fashion SMEs

Nayak¹,

Nguyen²,

Nguyen³

et al. 2019

IJTEF

View full text Add to dashboard Cite

Customers are becoming more concerned about sustainable products while making purchase decisions especially in fashion and textiles. Therefore, large fashion brands are focusing to integrate sustainability concepts, which includes environmental, social and economic aspects into their business strategy and management. Many of the earlier publications focused on large fashion brands and in developed countries. However, there have been limited empirical study to examine the challenges faced by small and medium-sized enterprises (SMEs) in fashion and textiles to apply sustainability concept for their marketing activities. This study investigated the sustainability marketing approaches adopted by the SMEs particularly the fashion boutiques in Vietnam. We found that the fashion boutiques encounter limitations in the sustainable resources such as material and people with adequate knowledge. Furthermore, Vietnamese customers prefer to purchase clothes that are beautiful and wearable; and do not care about the sustainable approaches during the cloth manufacturing. It was also found that the fashion boutiques faced many challenges compared to large fashion brands to get certification on 100% ethical products.Index Terms-Sustainable fashion, sustainable marketing, boutique fashion, small and medium sized enterprise.

show abstract

“…A relational orientation is a component of a collectivistic orientation, and we treat it as such in this study. Each orientation type has unique consequences for the nature of the actions companies pursue (Wickert et al, 2017) and, therefore, their financial performance (Chan, He, Chan, &Wang, 2012: Yu andHuo, 2019).…”

Section: Theoretical Framework Definitions and Hypothesesmentioning

confidence: 99%

What does targeting ecological sustainability mean for company financial performance?

Mendonca

Zhou

2019

Bus Strat Env

View full text Add to dashboard Cite

This study empirically examines the effects of companies' environmental orientation on their long‐run financial performance. It also examines the mediating roles of environmental legitimacy and environmental performance. We use PLS‐SEM among a sample of large U.S.‐based companies. The results show that an environmental orientation that targets ecological sustainability is directly and positively associated with the debt ratio and with long‐run market value but to a lesser degree than what is obtained by not targeting ecological sustainability. Targeting ecological sustainability has a greater positive impact on environmental legitimacy than not targeting ecological sustainability. Environmental legitimacy, but not environmental performance, mediates the link between environmental orientation and long‐run profitability and market value. These findings suggest that targeting ecological sustainability is important for improving environmental legitimacy, but companies are not proactive in improving environmental performance. This study offers insights to managers for improving financial performance by targeting ecological sustainability.

show abstract

“Buying” Corporate Social Responsibility: Organisational Identity Orientation as a Determinant of Practice Adoption

Abstract: In this paper, we explore the empirical

Cited by 45 publications

References 78 publications

Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost

Walking and Talking Corporate Social Responsibility: Implications of Firm Size and Organizational Cost

The Challenges for Sustainability Marketing Approach: An Empirical Study in Vietnamese Fashion SMEs

What does targeting ecological sustainability mean for company financial performance?

Contact Info

Product

Resources

About