Buying the Unreal

Syahrizal, Andy; Purwandari, Betty; Mishbah, Muhammad; Dzulfikar, Muhammad Fadhil

doi:10.1145/3378936.3378948

Cited by 8 publications

(3 citation statements)

References 28 publications

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“…In-app purchases typically consist of purchasing online identities, avatar accessories, and virtual items for various reasons, including social interaction, community norms, expressing identity, performance expectations, and the need to escape reality (Halbusi, Estevez, Eleen, Ramayah, & Uzir, 2020). The referred in-game virtual items are intangibles provided in the games to improve the gamers' persona or their statistics (Syahrizal, Purwandari, Mishbah, & Dzulfikar, 2020). The games can make the gamers want to keep playing and willing to pay for a better experience (Shu-Hui et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Why Do Gamers Purchase Virtual Items in Moba Games?

Tuzzahra,

Edastama

2024

JEBIK

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This study explores and analyzes multiplayer online battle arena (MOBA) gamers’ motivation, experience and purchasing behavior in purchasing virtual items. A purposive sampling method was employed and there was a total of 469 respondents participated. The data was analyzed using structural equation modeling-partial least square (SEM-PLS) and partial least square-multigroup analysis (PLS-MGA). The results show that enjoyment, skill, challenge, telepresence, and interactivity have a positive impact on the flow. Further, the flow has a positive impact on both the purchase intention and continuous intention. In addition, both continuous intention and social value have a positive impact on the purchase intention. Lastly, the shopping enjoyment strengthens the positive impact of flow on both the continuous intention and purchase intention; and the positive impact of continuous intention on the purchase intention is strengthened by both shopping enjoyment and age. These findings highlight that there are many factors influencing the purchase intention of MOBA games’ virtual items, and provide a valuable contribution to practitioners and academics in relation to the factors influencing the MOBA gamers’ purchase of virtual items.JEL: M31.

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Section: Introductionmentioning

confidence: 99%

Why Do Gamers Purchase Virtual Items in Moba Games?

Tuzzahra,

Edastama

2024

JEBIK

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Section: Introductionmentioning

confidence: 99%

“…It has been a staple for Dota 2 ever since, making it one of the valve's most giant cash cows. Virtual in-game items refer to intangible products, which are made available in games to enhance the appearance of a gamer's online persona or increase the power statistics of a gamer's online persona (Syahrizal et al, 2020). Important game purchases like buying online identity, avatar accessories and items occur because of numerous reasons like social norms in the community, social interaction, expression of identity, expectancy of performance and the need to escape from reality (Castronova, 2004;Guo and Barnes, 2009, 2011Al Halbusi et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

A study of player behavior and motivation to purchase Dota 2 virtual in game items

Ghazali

Halbusi

Fattah

et al. 2022

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PurposeThe goal of this study is to examine the factors (e.g. enjoyment, skills, challenge, telepresence and flow) that influence players’ purchase intention toward Dota 2 virtual in-game as well as examine the effect of flow toward purchase intention of Dota 2 through the critical mechanism (i.e. continuous intention). Notably, the analysis of the moderating role of enjoyment of buying on the relation of (a) flow and purchase intention of Dota 2 in-game, as well as (b) between flow continuous intention and finally (c) between continuous intention purchase intention of Dota 2.Design/methodology/approachThe data were gained from 331 users using Google Forms and posted to respondents on social media platforms and forums such as Facebook and Reddit, as these websites have the closest reach to gamers.FindingsThe study revealed that enjoyment, skill, challenge and telepresence have a positive effect on flow. Also, the flow was significantly related to purchase intention. The continuous intention has significantly mediated the relationship between flow and purchase intention. Importantly, this study found that the moderating role of buying enjoyment increases the relationship between flow and purchase intention (H7a) and between continuous intention and purchase intention (H7c). In contrast, the moderating role of buying enjoyment on the relationship between flow and continuous intention (H7b) was not supported. Hence, this study sheds a new light on the notable Dota 2 in-game and continuous intention purchase intention of the users.Originality/valueIn response, this study's main research question can be highlighted on testing how enjoyment, skills, challenge, telepresence, in-game virtual items influence purchasing intention when the enjoyment of buying moderates the proposed relationship? Therefore, this study aims to examine the significant elements like enjoyment, skills, challenge telepresence toward flow, and subsequently, the effect of flow toward purchase intention of Dota 2 in-game through continuous intention as a key mechanism which is urgently needed to minimize the gap in-game virtual items literature. Significantly, this study also intends to explore the contingent role of enjoyment of buying on the relation of flow and purchase intention of Dota-2 in-game, as well as between flow and continuous intention and finally between continuous intention and purchase intention.

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What do they think and why it matters? Views of administrators and faculty on the use of Massively Multiplayer Online Games for Learning

Bawa¹

2021

Computers and Education Open

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Buying the Unreal

Cited by 8 publications

References 28 publications

Why Do Gamers Purchase Virtual Items in Moba Games?

Why Do Gamers Purchase Virtual Items in Moba Games?

A study of player behavior and motivation to purchase Dota 2 virtual in game items

What do they think and why it matters? Views of administrators and faculty on the use of Massively Multiplayer Online Games for Learning

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