The novel protein kinase C (nPKC) isoforms are important regulators of human involucrin (hINV) gene expression during keratinocyte differentiation (Efimova, T., and Eckert, R. L. (2000) J. Biol. Chem. 275, 1601-1607). Although the regulatory mechanism involves mitogenactivated protein kinase (MAPK) activation, the role of individual MAPK isoforms has not been elucidated. We therefore examined the effects of individual nPKCs on MAPK activation. We observe unique changes whereby nPKC expression simultaneously increases p38 activity and decreases ERK1 and ERK2 activity. Although p38␣, p38, and p38␦ are expressed in keratinocytes, only a single isoform, p38␦, accounts for the increased p38 activity. Parallel studies indicate that this isoform is also activated by treatment with the keratinocyte regulatory agents, 12-O-tetradecanoylphorbol-13-acetate, calcium, and okadaic acid. These changes in MAPK activity are associated with increased C/EBP␣ transcription factor expression and DNA binding to the hINV promoter and increased hINV gene expression. Expression of PKC␦, PKC⑀, or PKC causes a 10-fold increase in hINV promoter activity, whereas C/EBP␣ expression produces a 25-fold increase. However, simultaneous expression of both proteins causes a synergistic 100-fold increase in promoter activity. These responses are eliminated by the dominant-negative C/EBP isoform, GADD153, and are also inhibited by dominant-negative forms of Ras, MEKK1, MEK3, and p38. These results suggest that the nPKC isoforms produce a unique shift in MAPK activity via a Ras, MEKK1, MEK3 pathway, to increase p38␦ and inhibit ERK1/2 and ultimately increase C/EBP␣ binding to the hINV promoter and hINV gene expression.Protein kinase C (PKC) 1 family members are classified into three major groups. The conventional/classical PKCs (cPKC␣, cPKCI, cPKCII, and cPKC␥) are calcium-, diacylglycerol-, and phospholipid-dependent kinases; the atypical PKC kinases (aPKC and aPKC ) are calcium-and diacylglycerol-independent (1-3); and the novel PKCs (nPKC␦, nPKC⑀, nPKC , nPKC , and nPKC ), are calcium-independent enzymes (1-3). Each PKC isozyme has unique co-factor requirements, tissue distribution, subcellular localization, and substrate specificity (1, 3, 4). Epidermal keratinocytes express ␣, ␦, ⑀, , and isoforms (5-9). However, the role of each isoform in regulating differentiation is not well understood.In previous studies, we demonstrated that the novel PKC isoforms PKC␦, PKC⑀, and PKC , but not the conventional and atypical PKC forms, activate keratinocyte differentiation as measured by effects on human involucrin (hINV) gene expression (10, 11). Involucrin is a precursor of the keratinocytecornified envelope and a marker of early keratinocyte differentiation (12). Dominant-negative PKC␦ inhibits this response (10). This pathway appears to operate by triggering a cascade that includes Ras, MEKK1, and MEK3. Although this pathway is known to require MAPK activity, whether individual nPKCs activate different MAPKs has not been explored. In the present study...